Marketing maven, Charlene Dance, has been a driving force behind Strength of Nature Global LLC. SON Global is an international house of brands and a leading manufacturer of innovative hair care solution for the hair care needs of consumers of color.
During her tenure at SON Global, Dance has exponentially grown the company’s beauty market share and co-created several lucrative brands. She created and manages the international consumer marketing plans for Elasta QP, MegaGrowth, African Pride and Beautiful Textures.
But the executive title is only one of this modern woman’s many hats.
“I want women to feel good about their manes and embrace and realize how many options…exist to be naturally beautiful,” says an exuberant Dance.