Miller Lite presents Tap the Future competition in Dallas

Finney (left) and Nitu (center) celebrating their victory with Steve Canal (right), manager of community commerce and partnerships for MillerCoors

Miller Lite has curated a phenomenal program. Tapping “Shark Tank’s” Daymond John as a special judge and Kenny Burns, the lifestyle specialist, to host the Miller Lite Tap the Future competition that awards up to $250,000 was one of their coolest moves to date. Dallas was designated to kickoff the pitch competition that featured vibrant and smart young professionals who are making a difference by distinguishing their ideas and competing. This year’s $20,000 winner was Snowgate, whose proposal was innovative and technologically advanced.

Burns led a meaningful discussion on branding, marketing and entrepreneurship as well as encouraged the contestants to present their original ideas and captivate the judges with stage presence and presentation skills.


Big ups to the very valued mission of Miller Lite, the original category creator of light beer, and Steve Canal, Miller Coors manager of community commerce and partnerships, who shared the brand’s mission for the program and how it benefits the community.

“Many of today’s greatest companies were started by a group of friends with a good idea, which is what Miller Time is all about: great times with good friends,” said Steve Canal in a statement to press. “Miller Lite Tap the Future will provide the tools and funds to help bring those ideas to life. It’s an exciting program that celebrates great friends coming together to create great businesses.”


Please take the time to share and research Miller Lite Tap the Future as an opportunity to live your entrepreneurial dreams.

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