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Hallmark releases gay Father’s Day eCards

Gay Fathers Day eCard

With Father’s Day just around the corner, shoppers around the country are no doubt traveling en masse to their local department store to find an appropriate last minute Father’s Day card for the beloved fathers in their lives. For the tech savvy, getting a Father’s Day card is as simple as a click away thanks to eCards. And now Hallmark is not only making card purchases easier, they’re also making it LGBT inclusive as they recently rolled out a selection of eCards geared specifically for gay fathers.

For the occasion, transgender artist Kylie Summer Wu created a series of animated eCards featuring a very popular one titled “I’ll Take Two,” which features a young girl shopping for pairs of Father’s Day items before viewers eventually discover that she purchased the gifts to give to her two fathers, an interracial couple.

Wu released a statement via her blog about her pride in being involved in Hallmark’s first LGBT-themed eCards.

“I’m so proud to be the artist involved in making the first ever same-sex Hallmark eCard featuring two gay dads. And I’m proud of Hallmark for celebrating people’s differences! It doesn’t matter who’s in it, LOVE makes a family. Go to this link to see the Father’s Day card and all the other LGBT theme GIFs I made at Hallmark,” she wrote.

The card series itself, which is titled “Love Is Everywhere,” features not only the two fathers from the original eCard, but also four other cards which feature numerous gay and lesbian couples cuddling or doing activities like roasting marshmallows at a campfire, surfing, riding bikes on the beach, and, of course, cozying up in bed together for a romantic movie night.

Gay Fathers Day eCard 2

Although we wish the card series actually featured more gay fathers, as well as more men of color who were coupled up, we must say it is a cute card series and a good start to what could become a more expansive set of LGBT-themed holiday cards for the brand in the future. And, hopefully, other card companies will take note and feature more LGBT people and themes in their cards, as well. – nicholas robinson

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