Rapper A$AP Rocky was asked in a recent interview about his recent diss of the fashion brand Hood By Air on his track “Multiply.” On the track, Rocky raps “HBA s— is weak, you can keep that.” Speaking with The Cut about his diss of Hood By Air and Been Trill brands, Rocky said that he absolutely meant what he said, but that there isn’t much to explain.
But he seems to believe these brands haven’t paid dues while “borrowing” from his style.
“I’m going to put it to you like this: I can say that I’ve been scrutinized for my fashion since I was about 15-years-old,” Rocky claims. “A lot of people got it easy. I feel like I had to go through the whole Civil Rights Movement just to be comfortable, to make other people comfortable, to be able to wear what they want to wear, and a lot of dudes are just claiming to have it without having to have that sacrifice or suffering through all that kind of s—. We’ve been through that kind of s—. That’s all I can really say about it. It is really miniscule. It’s no real beef.”
“The way that I look now, this wasn’t acceptable about 12 years ago in the hood,” Rocky says, referring to a closely tailored black suit he was wearing. “Because we’ve always been dressing like this and it wasn’t acceptable and we made it acceptable.”