Cassie, Macy’s CEO Terry Lundgren at NYC launch of Puff Daddy’s new cologne, 3 AM

Macy's CEO Terry Lundgren and Sean "Puff Daddy" Combs
Macy’s CEO Terry Lundgren and Sean “Puff Daddy” Combs (Photo by Munson Steed)

Macy’s CEO Terry Lundgren hosts Sean John history-making event


Macy’s CEO Terry J. Lundgren allowed Sean “Puff Daddy” Combs and the Sean John brand to take over Macy’s six storefronts in New York, which has never been done before. The launch of Sean John’s fourth cologne, 3 AM,  was attended by Combs’ fianceé, Cassie. Combs and Cassie joined Lundgren in holding aloft bottles of the cologne to a cheering crowd. Combs talked about the fact that he started his career as a cashier and stockboy at Macy’s. The crowd was jubilant and excited about seeing the hometown favorite doing well.

“Love is the new sexy,” said Combs.

Check out photos from the launch.


Munson Steed
Munson Steed

Founder and publisher of rolling out's parent company Steed Media Group.

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