Remember the 2007 celebration anthem, “Party Like a Rockstar?” Well, Grammy-nominated rap group Shop Boyz are back with another tune, but this time, it’s on a more serious note.
Shop Boyz is an Atlanta-based rap trio consisting of Demetrius “Meany” Hardin, Richard “Fat” Stephens and Rasheed “Sheed” Hightower. The group rose to stardom eight years ago when the mega-hit, “Party Like a Rockstar,” achieved heavy rotation on radio stations and music video programs around the country, reached No. 2 on the Billboard Top 200 chart, and became the No. 1 ringtone in the world in 2007.
After success with their unique rap-rock sound, Shop Boyz are now changing up their usual style for a heartfelt song and video that resonates with the struggles of the Black community today. “On and On” deals with the seriousness of police brutality, and the video captures images of protests and high-profile cases of Black people who have been gunned down in recent years, such as Mike Brown, Trayvon Martin, and Eric Garner. It also features visuals of Tupac, Malcolm X, Martin Luther King Jr., and others who brought the issue of police brutality onto a mainstream platform.
The overall message is one of awareness for the injustices many citizens are facing from the justice system.
What do you think of Shop Boyz’s new song and video?