ATLANTA – PURE Atlanta, one of Atlanta’s preferred men’s boutiques, will host COOGI’S Atlanta launch of Ready 2 Die on Thursday, Oct. 22 in their flagship store located in Lenox Square Mall. The event is a joint collaboration between COOGI, One Grand Gallery and PURE Atlanta. In addition to COOGI’S new fall line, One Grand Gallery will showcase exclusive pieces honoring the late Notorious BIG. There will be an artistic musical interpretation produced by PURE Atlanta, along with a special presentation by actor Jamal Woolard. Many will remember Woolard for his larger-than-life portrayal of Biggie in the 2009 biopic Notorious. PURE Atlanta will donate a portion of proceeds from the event to the Atlanta Youth Alliance.
Ready 2 Die is based on four key principles surrounding COOGI’S contribution to Biggie’s legacy; Reflect, Honor, Inspire and Evolve. COOGI seeks to create an experience that will allow the industry to pay homage to the essence of the 1990s, especially as it relates to its visual aesthetics.
COOGI also hopes to inspire the ever-growing art culture movement, while providing an artistic experience that will evolve from the wholesale and retail experience.
“It’s an honor for PURE to bring this to Atlanta,” says PURE owner Liz Korn, “we are longtime supporters of the authentic hip-hop community; past and present.”
PURE Atlanta is a high-end men’s contemporary boutique in Atlanta’s Lenox Square with a curated assortment of exclusive lines such as Balmain, Versace, MCM, etc. PURE enjoys an extensive clientele of athletes, recording artists and fashion influencers.
Uniting art, music and fashion through charitable projects like PURE Atlanta x COOGI x One Grand Gallery, PURE Atlanta bridges the gap between fashion, lifestyle and community. “We are excited to have Atlanta be the springboard for this type of PURE collaboration; but look forward to adding similar experiences in our Charlotte and Houston stores,” Korn says. “We have been looking for opportunities to celebrate art and fashion, and COOGI presents the perfect opportunity for us to start initiating projects in that space.”
Recognized for its rich history worldwide, COOGI is an iconic brand known for its bold designs, luxury knits and colorful palette. The U.S. adopted the kaleidoscopic-patterned sweaters made famous by Notorious B.I.G. in the 1990s, and the brand was honored by being inducted into the Collection of the Smithsonian Cooper-Hewitt, National Design Museum for its knitted technique.
Ready 2 Die impacts Atlanta on Thursday, Oct. 22 at 7 p.m. The event is being sponsored by Effen Vodka and Do U Entertainment.