What better way to introduce a new flavor of CÎROC than to have the face of the vodka, Sean “Diddy” Combs, host the launch in style with tons of celebrity friends on Halloween night?
The launch of the alcoholic beverage’s sixth installment, CÎROC™ Apple Infused Vodka, took place during the Emperor’s Ball at Marquee in New York City on Oct. 31. Celebs in attendance included Maxwell, Nadine Leopold, Lala Anthony, Ashanti, Tyson Beckford, Jay Emmanuel, Big Sean and Andre Harrell.
Diddy had originally announced the new flavor during his Oct. 29 appearance on “Late Night with Seth Meyers.”
“CÎROC has always focused on innovation and celebration. Our flavors remain at the heart of our unprecedented success. The new CÎROC Apple combines one of my favorite flavors with the greatest ultra premium vodka,” said the hip-hop mogul and chairman of Combs Enterprises. “We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks.”
CÎROC is also collaborating with American performance painter David Garabaldi on billboards throughout November with the theme of “forbidden fruit” in mind.
CÎROC™ Apple’s striking green apple flavor and “smooth, crisp finish” is what sets it apart from previous varieties. The liquor can be enjoyed shaken and double strained, and pairs well with Ocean Spray® Cranberry Juice Cocktail.
CÎROC Ultra Premium Apple Cocktails
CÎROC APPLE MARTINI
1.5oz. CÎROC™ APPLE
Garnish: Apple Wheel
Shaken with ice and double-strained
THE BIG APPLE
1.5oz. CÎROC™ APPLE
3oz. Ocean Spray® Cranberry Juice Cocktail
Garnish: Apple Slice
CÎROC APPLE & SODA
1.5oz. CÎROC™ APPLE
3oz. Club Soda
Twist of Lime
Garnish: Lime Wedge
CÎROC APPLE & APPLE
1.5oz. CÎROC™ APPLE
3oz. Apple Juice
Garnish: Lime Wedge
