Photo by Steed Media Service
Keshia Walker is the president and owner of Insights Marketing & Promotions. Insights is an Atlanta-based company that boasts more than 19 years of experience in the African-American and Hispanic consumer segments and has marketing managers in 27 cities across the U.S.
Walker sat down with rolling out at the third annual Family Dollar Fabulous event to discuss all things fabulous. Check out her interview below.
What does fabulous mean to you?
Fabulous, first and foremost is me. I think it’s being an African American female that’s in charge [and] loving life. It’s being able to take control and own any and everything you do. And living life to the fullest.
So, what makes you fabulous?
First and foremost I have to thank God. And from the time I wake up till I go to bed in the evening. And from there, He just makes everything happen. So, um, it’s from every conference call, meeting, event, you know, client that we come in contact with have to make everyday fabulous. I don’t take “no” for an answer. I enjoy life to the fullest. I live with a “no regret” philosophy. So that from there, everything is fabulous from there.
Are there any brands in particular that you were most impressed about? As far as brands that you use in your everyday life?
Well, the thing I appreciate most about family dollar is the premium products and brands that they carry in the stores. Especially in the beauty and health care areas. A lot of people take for granted the value of the brand, but they really believe in and have some of the best brands around the country in their stores. From Procter & Gamble, Soft Sheen, ORS, you know, are also some of our clients. I respect that and love the fact that I can go there and get them at some better, some great prices. Sometimes even better than Walmart or Target.
Anything else you want to say as far as the event is concerned?
I’m Keisha Walker with Insights Marketing. Appreciate the opportunity of always rolling with rolling out. Look forward to the daily emails with the updates on what’s going on around the country and in the mix. And check me out on Instagram and Twitter at @InsightsKW.
Check out her video below:
//rollingout.com/2015/12/11/marketing-maven-keshia-walker-defines-fabulous-family-dollar-event/
