Another day, another classic twitter rant courtesy of Kanye West.
Yesterday, Yeezy blessed his Twitter followers with a series of random tweets, including what essentially amounts to cyber-bullying of the apparel brand Puma, and sending apologies to Michael Jordan for some of the lyrics in his song “Facts” that many perceived to be a bit disrespectful toward the basketball legend.
The spark that apparently set West off on a tangent was the news that his sister-in-law, Kylie Jenner, had just signed a seven-figure contract with Puma to become an ambassador for the brand.
“1000% there will never be a Kylie Puma anything,” West, who has an exclusive deal with Adidas, wrote. “That’s on my family! 1000% Kylie is on Yeezy team!!!”
“Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!” he added shortly thereafter.
According to reports, Jenner will only serve as a face for Puma to wear and take pictures in the company’s gear unlike global ambassador Rihanna, who has a hand in designing items in the brand’s collection.
West then moved on to a public apology to long-time Nike affiliate Michael Jordan after making disparaging remarks about Nike treating employees “just like slaves” and boasting that his Yeezy sneakers jumped over Jordan’s “jumpman” in his song “Facts.”
“I’m sorry Michael Jordan. I love and respect you. My beef was with [Nike CEO] Mark Parker. I respect you so much!” West stated.
It was then that the G.O.O.D. Music CEO went really random and fired off a series of tweets that included a proclamation that embattled comedian Bill Cosby is not guilty (“BILL COSBY INNOCENT !!!!!!!!!!”), a screen shot congratulating both LeBron James and Nike on the new LeBron 13 “LuxBron” shoe (“Wow this is pretty cool…good job NIKE team…Lebron is my brother”), and a screenshot of a text conversation in which he instructs someone to invite Ric Flair, Hulk Hogan, Phil Jackson, Michael Jordan, and Minister Louis Farrakhan among others to an event on his behalf.
For his grand finale, West took one last parting shot at Puma by posting a picture of their logo with the phrase “Kylie Was Here” alongside a Kim K. crying emoji face.
Could this all be an effort on West’s part to keep his name ringing until his new album drops at the end of week? Or is this just a case of Kanye being Kanye?
In any event, West’s new album, T.L.O.P., is set to be released on Thursday, February 11.
Check out West’s tweets, after the cut.