Rolling out and Luster’s S-Curl brand kicked off the Style Suite national tour in Chicago this week. The kickoff event featured a panel discussion and meet-and-greet with national style icons and influencers discussing the elements of classic and trendy men’s styles, from full beards to the ultimate shoe game. Chicago participants featured Ryan Henry, 9 Mag Tattoo and VH1’s “Black Ink Crew Chicago”; Dave Jeff, Phli; Brandon Williamson, PRSVR; and Kevin “KP” Pendleton, Luster.
The event attendees included local tastemakers, including Jory Luster, president of Luster and Kat Tat, also from VH1’s Black Ink Chicago. The panelists provided their view of what composes style for men’s grooming, clothing and accessory choices. The group also discussed their personal style influences and where fashion cues originate.
“Collaborating with Luster on a national tour highlights our ability to amplify the conversation around men’s grooming infused with cultural insights from key influencers,” said Munson Steed, CEO of Steed Media Group, publisher of rolling out. “This tour will produce original content and engaging dialogue for our digital and social media platforms with a valuable brand partner like Luster’s S-Curl who realizes the growth in this market.”
The national tour will continue on to New York City, Atlanta, and Los Angeles and will also include a recognition of the accomplishments of the selected style icons.
“It is important for the S-Curl Luster brand to collaborate with Rolling Out to curate style content and provide a platform for relevant conversations with style icons,” said Jory Luster, CEO, Luster. “This tour will allow the S-Curl brand to recognize these style icons’ important role in influencing how this growing male consumer grooming market is being informed and educated on trends.”
The tour will recognize 20 national icons across the country and feature video interviews with each exclusively on www.rollingout.com.
