BPRS LA hosts inaugural #BrandBuilders: Breakthrough To Excellence Conference

BPRS LA hosts inaugural #BrandBuilders: Breakthrough To Excellence Conference
PRAcrobatics & Campaign Management panel: Monica Payne – manager, Artistry Worldwide Management; Melissa Keklak – CEO, MMKpr; Echo Hattix – founder/CEO, Echoing Soundz; Shawn Smith – BPRS-LA president, senior manager of communications, Disney Consumer Products & Interactive Media; Emma J – DJ/host, White Label Radio/93.5 KDAY; Aishah White – CEO, AKW Public Relations (All Photos by Jevone Moore/Full Image 360)

The Los Angeles Chapter of the Black Public Relations Society hosted their inaugural #BrandBuilders: Breakthrough To Excellence Conference at the SAG-AFTRA headquarters in Los Angeles. The one-day conference featured panel discussions on public relations, community relations, crisis communications, and news and media led by industry professionals. More than 20 brands were represented, including Disney, the LA Rams, NBC, Magic Johnson Enterprises and Warner Brothers Television. Attendees were engaged in a digital communications workshop, provided mentorship sessions and enjoyed networking opportunities. The conference was sponsored by Business Wire, CBS Entertainment Diversity, rollingout.com and TV One. BPRS-LA presented the conference to provide a platform for diverse executives and to promote diversity throughout the communications industry.

BPRSLA #BrandBuilders : Breakthrough to Excellence" Conference on Friday, Sept. 30 (Photo by Jevone Moore/Full Image 360)
Behind the Glitz and Glamour of Entertainment panel:  PR Moderator: BPRS-LA Student Relations Chair, Melissa Mills, manager of communications, Cartoon Network; Leshelle Sargent – director, publicity, Warner Bros. Worldwide Television; Ellene Miles – vice president, THAUrban; Tosha Whitten-Griggs – SVP of publicity, TV One
Meet the Media Panel Moderator: Ayanna Henderson, MBA - BPRS-LA Vice President, Professor, Santa Monica College Crystal Shaw-King - Freelance Writer, Ebony & EURweb Oliver Hatchett, Jr. - Producer, OHM Media Randy Fling - COO, Rolling Out Beverly White - Reporter, NBC4
Meet the Media panel    Moderator: Ayanna Henderson, MBA – BPRS-LA vice president, professor, Santa Monica College; Crystal Shaw-King – freelance writer, Ebony and EURweb: Oliver Hatchett, Jr. – Producer, OHM Media; Randy Fling – COO, rolling out; Beverly White – Reporter, NBC4
BPRSLA #BrandBuilders : Breakthrough to Excellence" Conference on Friday, Sept. 30 (Photo by Jevone Moore/Full Image 360)
Making An Impact: Giving Back to the Community   Carlos Ray – BPRS-LA PR and marketing chair, director of communications, Magic Johnson Enterprises; Jessica L.A. Pipkins – BPRS-LA Strategic Alliances Chair, PRchitect, Pipkins Communications; Erica Sherman – community outreach and player involvement, LA Rams; Erika McCall – executive director, Manifest Your Destiny Foundation; Michael Ferrera – founder, Michael Ferrera Custom Clothing
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