Skip to content

Pepsi and Kendall Jenner mock Black Lives Matter protests in new commercial

KendallJenner-

Photo credit: Insatgram – @kendallJenner

Protests have always served as a tool to provoke change. From the Civil Rights Movement of the 1960s to the Black Lives Matter movement of this generation, marching and protests have forced the world to pay attention to injustice. So when Pepsi and Kendall Jenner attempted to use the spirit of protests to sell soda, the ad was met with backlash.

The commercial begins with Jenner wearing a blonde wig during a photo shoot. But during the photo shoot, Jenner notices a protest occurring. and takes off her wig and makeup and joins the march. She then grabs a Pepsi and hands it to a police officer as the protesters cheer.

The ad failed because it served as a mockery of Black Lives Matter protests. The commercial appears to suggest that a soda can begin to heal the rift between police and protesters. However, the killings of unarmed Blacks such as Mike Brown, Tamir Rice, Alton Sterling and Philando Castile can’t be undone by a soft drink. The racism and police corruption in cities such as Ferguson, Missouri, and Chicago will never end if some believe that a soda could be the remedy. And now that Trump and Jeff Sessions are looking to turn a blind eye on police misconduct, it’s important to create a true narrative.

Jenner and those who worked on the Pepsi campaign failed to identify with the people they were attempting to reach. But when the decision makers are out of touch, it reflects on the brand. It’s highly unlikely that Jenner or the marketing reps for the campaign have ever taken the time to march in Ferguson, Baltimore, or Baton Rouge, Louisiana. Moreover, they probably never had a conversation with a person who participated in a Black Lives Matter protest.

At press time, Jenner and Pepsi are both standing by the message and tone of the ad.


7 Comments

  1. Mason Youngblood on April 5, 2017 at 12:04 pm

    Did I miss something?

    • Guest on April 5, 2017 at 1:51 pm

      Ikr. I guess it was supposed to be some sort of protest but I did see a blm connection. Just looked like another stupid commercial to me. Faux outrage is at an all time high thanks to everyone having an internet connection.

  2. TheDOTKU on April 5, 2017 at 12:30 pm

    What the hell were any of them involved in this thinking? Kendall are you really a b*tch like that?

  3. SrAgri on April 5, 2017 at 1:28 pm

    It’s a stupid commercial.

    How many Pepsi commercials have you ever seen that made any sense?

  4. Skyline Titans on April 5, 2017 at 11:42 pm

    Pepsi knew exactly what they were doing by creating and then airing this commercial. People always try to play dumb when called on their racism. It further proves whites obsession with black people. The people with the most privilege, wealth and resources. Then chooses to make light or mockery of another groups continued fight for justice and equality again shows their degenerate pathology. You literally pay people thousands of dollars to come up with great commercial ideas for people to purchase your products and this is what they settle on…so typical!

  5. Had Enough on April 6, 2017 at 6:36 pm

    I prefer the old Pepsi CM where Pedojackson’s greasy fur catches fire.

  6. Haji Abdullah on April 7, 2017 at 2:24 am

    1. A lot of people are going for the okie doke that Pepsi is dishing out by airing that #KendallJenner commercial. That was NOT a mistake
    2. That Pepsi commercial was deliberately intended to be offensive, because people fail to understand the intended audience for the ad
    3. Pepsi didn’t become a multi-Billion dollar company by making “mistakes” like that #KendallJenner ad ..They were making a chess move
    4. Some months back, many of the racist Trump supporters were planning to boycott Pepsi..So the Pepsi CEO joined Trump’s advisory board
    5. Pepsi’s stocks took a dive because of false anti-Trump rumors attributed to the CEO. So Pepsi was trying to get that Trump crowd back
    6. So thats why that Pepsi ad had a pro-police slant. Because their intended audience was the alt-right Trump demographic

    ~Tariq Nasheed~

    https://twitter.com/tariqnasheed