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The Super Bowl is right around the corner, which means it’s time to prepare for watch parties. One of the best things about watching the Super Bowl is getting to see the exciting, funny and off-the-wall commercials that companies pay millions of dollars to create. Rapper Cardi B, whose career is on fire, just landed a…

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Carolina Panthers quarterback Cam Newton is dropped by The Dannon Co. following a condescending and sexist comment he made to a female reporter during his weekly press interview. Jordan Rodrigue is a beat writer for the Charlotte Observer. On Wednesday, October 4, she asked Newton a routine question about one of his receivers’ routes and…

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While I’m putting the finishing touches on this job description, I’m listening to Isaac Hayes’s Hyperbolicsyllabicsesquedalymistic. Why? Because it’s one of those joints that oozes Blackness — the kind of Blackness often incomprehensible to White audiences. And trying to explain why one-third of the song is brother Hayes gruntin’, groanin’ and moanin’ over a funky piano,…

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Kendall Jenner’s Pepsi commercial is an insult to anyone who’s been marching and fighting for injustice pic.twitter.com/xUGPBzrfPI — mar (@poeticsNormani) April 5, 2017 A new Pepsi ad that premiered yesterday online has many people scratching their heads and others angry. The ad features Kendall Jenner, daughter of transgender activist Caitlyn Jenner, in the midst of…

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Washington, D.C., was the last stop of Pepsi’s #TheRecipe tour, which featured Angela Simmons and Mack Wilds as celebrity hosts. Pepsi teamed up with the NFL to acknowledge the young men and women who are achieving great things while paying homage to the past that paved their way. The four-city tour’s finale was held at the historic…

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  On Thursday, Feb, 18, the Little Black Pearl (LBP) Workshop Pepsi’s Recipe tour made a stop in Chicago in celebration of Black History Month. “Growing Up Hip Hop” star Angela Simmons and actor Mack Wilds hosted the event. The evening’s honorees included relentless game changers and innovators Chicago Bears running back Matt Forte, artist Hebru…

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Pepsi kicked off Black History Month with #TheRecipe, a month long celebration in partnership with the NFL highlighting players, celebrities and local champions for their achievements on and off the field. Terrence J, Angela Simmons served as hosts for the brunch with a live performance from Miguel and DJ D-Nice on the 1s and 2s…

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Tru Def is a new talent out of Dallas, Texas. This has been one heck of a year for Tru Def, starting when he decided to head to SXSW and found himself spitting raps for Ty Dolla $ign in Ty’s freestyle contest. Next, Tru Def was spotted free styling in Ty Dolla $ign’s documentary, which was…

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Funk Fest, a production of Variety Entertainment, announced a partnership with non-profit organization Lifting As We Climb (LAWC), to award $50,000 in scholarships to deserving students, with support from Pepsi in all markets. Scholarships in the amount of $2,500 will be awarded to two students in each of the cities that Funk Fest will tour…

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Multinational corporations have often entered into high-risk endorsement deals with controversial artists because of the financial windfalls they provide. But some of those companies have been getting burned quite frequently. Lil Wayne is but the latest artist to fall afoul of the public and the major companies that fork out millions to help them peddle…

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    The road to Summer Jam 2013 isn’t very long, but the anticipation rises with each Hot 97 announcement. Watch as the Hot 97 team deals with major issues as they go over the design concepts, artists confirmations, and sits down with Pepsi big wigs to make sure that everything is on the right…

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