Burberry facing widespread backlash over ‘noose’ hoodie

Screenshot of Burberry hoodie designed with a drawstring in the shape of a noose (Image source: Instagram – @liz.kennedy_)

Burberry has joined European designer brands Gucci and Prada in not only offending the Black community but also making suicide seem to look like a cool fashion statement.

Over the weekend, Burberry debuted a hoodie with a noose hanging from the neck at London Fashion Week.

The design was brought to the attention of many when model Liz Kennedy called out the label for evoking suicide in the name of fashion.

She shared the design on Instagram with an outraged message to Burberry and its chief creative officer, Riccardo Tisci, saying, ” Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway.”

Kennedy also added: “Let’s not forget about the horrifying history of lynching either.”

You can read her full post down below.

View this post on Instagram

@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.

A post shared by 🦎 (@liz.kennedy_) on

Many responded to her post — some in support, some with criticism.

One person wrote, “Stand up stand out bravo.”

While another posted, “Lmao a noose does not represent suicide, honey. It represents MURDER. It represents the genocide of BLACK AMERICANS. But cool publicity stunt.”

“I have had two close friends kill themselves… one friend hung herself! @burbuerry,” another commented. “Probably The most disgusting thing I’ve seen.”

No matter what side of the argument you take, this was a clear misstep on the part of many in the company.

Burberry has now issued an apology for its noose hoodie, which appeared on the runway after receiving widespread backlash.

“We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection” Marco Gobbetti, Burberry chief executive officer, said in a statement to CNN.

Rapper T.I., who has led the charge in calling out designers, including Gucci, Prada and Moncler, took to Instagram, saying, “These aren’t coincidences.”

T.I. speaks out about Burberry controversy (Image source: Instagram – @troubleman31)

We will continue to encourage you to support Black designers now and even long after these situations have blown over.

Cassidy Sparks
Cassidy Sparks

I am a blogger, journalist and media enthusiast. I am passionate about covering entertainment, fashion and beauty. Keep up with me at Cassinthecity.com



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