Kierra Sheard is a Grammy-award winning singer and songwriter who captivates her audiences with her angelic range. But what many may not know, is that Sheard is also the designer of a clothing line, Eleven60.
In 2015, the Detroit native began her journey as a designer after feeling left out during her shopping experiences and often finding limited choices in every store. She channeled her frustration into creating a Fall-Winter Collection for Eleven60. Under the helm of Sheard, the clothing brand is taking curvy fashion to an unparalleled level.
Through her own unique experiences as a curvy girl who loves fashion, Sheard has been able to design styles for every occasion — from the red carpet to boardroom-ready apparel. Eleven60 is driven by the mission to serve the plus size woman with fashion-forward styles, quality, and flattering outfits to empower and enforce self- confidence.
If you’re interested in checking out Sheard’s Eleven60 collection it is now available in Macy’s department store.
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Thanks for all of the love, prayers, well wishes, and messages! #CurvyGals these styles are now available for you at MyEleven60.com and Macys.com. There will be more styles uploaded to @macys. If you can’t find some styles there, please visit @eleven60 to shop! You’ve gotta try it to love it! #plussizefashion #onlineShopping #macys #dreams #faith #workHard
Sheard opened up about her brand in an exclusive interview with Macy’s.
“My target audience is the average American woman, which is a plus sized woman,” she explained. “She ranges from the size 12 – 28. Eleven60 is known for providing the curvy woman with staple pieces and items that she doesn’t have to over accessorize.”