Rihanna has revealed her plans for the future of Fenty fashion.
Rihanna has now revealed that she has her own unconventional “dreams” for a chain of brick-and-mortar locations, which will totally reinvent what a store can be.
Speaking to W magazine, she said: “I have dreams for a store. It’s going to be between a spa and a nightclub. I’m not sure how I’m going to work it out. But there’ll be clothes in between.”
The “Work” hitmaker has released a range of T-shirts that are emblazoned with the phrase “No More Music.” The R&B songstress has insisted that the logo is merely to “troll” her fans and that her next album is in the pipeline.
She said: “Please let my fans know that I’m trolling them. You have to get it because it’s a souvenir. That’s the closest you’ll get to music before the album.”
Rihanna had complete creative control over the range, and she ensured that all the pieces will work for a “curvy” body like her own.
She said: “We have our fit models, which is the standard size from factories. You just get your samples made in one size. But then, I want to see it on my body, I want to see it on a curvy girl with thighs and a little bit of booty and hips. And now I have boobs that I never had before … you know, I don’t even know how to sleep sometimes. It’s challenging, so imagine getting dressed.”
Rihanna — whose collection also includes footwear and accessories, such as sunglasses and jewelry — hopes that any woman will feel “confident” in her garments.
She told E! News: “It’s all of these things I take into consideration because I want women to feel confident in my stuff.
“Whether it’s through fashion, lingerie, music, makeup … we try to get everybody involved and included in our brand.”