So we created a campaign called ISOPLUS My Best Defense because of the way women, live, work, and play. [We thought] what’s our best defense in life, is it your boo, is it your family, is it how you work? [We want women] to talk to us about what is their best defense. We care about the whole person and having the ISOPLUS My Best Defense campaign lets us talk about what their home life is like, first, before we can ever be a part of their lives.
What advice do you have for young people entering the workforce?
I’ve had the pleasure of being involved in haircare for over 40 years. And by nature you understand that 40 years, means stick and stay. Do the time and know that it may not be easy to be patient as you go through the range of changes. Look forward to the change. There actually is no opportunity without opposition. So you need to be prepared to take the good and the bad. In my instance, I’ve actually had the pleasure of working on a myriad of brand portfolios in my lifetime. In each case, there are a couple of things that I had to remember outside of stick and stay. Outside of opportunity and opposition, it was also about managing change. I expect change and I expect the change from the consumer. So don’t be impatient, be in it for the long game. It’ll be worthwhile in the end.