In her seven years working for Oregon’s Department of Human Services, master grant writer Holli Linn acquired a host of skill sets that have served her well. Among her many hats, she now wears that of a publicist, mental health and social justice advocate, and most recently, independent business owner. Linn’s transition from government to private cannabis consulting produced an astonishing 43 dispensary licenses across 12 states in short order.
Since sharing her unique story at the Legit Trappin Symposium in Chicago recently, Linn disclosed more perspective on the nuances of cannabis ownership and how critical it is to get involved now.
Why is it important for African Americans to get into the cannabis industry?
African Americans have the chance to be the creation, promotion and stimulation of the cannabis economy. Beyond that, there are endless amounts of opportunities available, including community-specific, social equity grants and education. It’s important to expand the mind, learn the proper processes, and perfect an efficient, effective plan for success. African Americans deserve equal access to lucrative money markets. With slow, durable and consistent efforts, the cannabis industry can be highly profitable.
What are African Americans missing out on if they do not immerse themselves in the cannabis industry?
The chance to change, empower and build greatness, within the cannabis industry and African American community.
Learning, immersing, and adapting proper cannabis knowledge, gives African Americans a great chance to build strong business plans, partnerships and affiliates with other Black-owned cannabis businesses. It’s imperative to stimulate culture, by investing in culture. The time is now — no one needs to be missing out! Especially intelligent, innovative, brilliant Black minds.
What’s the most difficult aspect of becoming a cannabis entrepreneur?
Compliance and stigma. The rules, regulations, laws and stigmas related to cannabis are abundant. There are many challenges — as there are with any entrepreneurship pursuits — however, this industry is uniquely its own, and heavily regulated. Expect constant change, requiring tireless pursuits, to remain compliant with updated rules and regulations. It never stops. Also, the stigmas related to marijuana use, are often ignorant, incorrect and uninformed. That can be challenging; it’s important to respond by educating and correcting. Click to continue.