The “Motivation” singer — who performed at the lingerie label’s runway show in September — will star in the label’s upcoming holiday campaigns and Rihanna has described her as the “perfect choice” to showcase her sensual sets.
In a statement, Rihanna said: “Normani is the perfect choice for a Savage X ambassador. She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards [sic] her.”
Normani, 23, is thrilled to be working with Rihanna, 31, and Savage X Fenty because it is a brand that “empowers women of all shapes, sizes and colors.”
The former Fifth Harmony member said: “Savage X celebrates and empowers women of all shapes, sizes, and colors. I am so grateful for this opportunity and excited for what’s to come with my new Savage X family.”
Normani has also revealed that Rihanna personally contacted her to ask if she would be the face of her brand.
Speaking to Vogue, Normani said: “She is somebody I’ve looked up to for a very, very long time. I just love how it gives everybody the opportunity to feel sexy and beautiful and empowered — which is everything that I stand for as well. I thought it would be the perfect partnership.”
Normani has shared an image from the campaign with her 5.1 million Instagram followers in which she is posing in a sexy coordinating red lace set with crystal-adorned stockings.
Her accompanying post reads: “I’m the first-ever brand ambassador for @savagexfenty !!! I love you @badgalriri ⠀⠀⠀⠀⠀⠀⠀⠀⠀
“I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!”