Serena Williams has announced her entry into the tech space. The tennis champion recently teamed up with Bumble and Alice founders Elizabeth Gore and Carolyn Rodz to help shape the future of small business.
Bumble and Williams’ company, Serena Ventures, will join SVB Financial Group, Silicon Valley Bank’s holding company, as lead, as well as Cathie Reid, Jean Case, Phyllis Newhouse, Shatter Fund, and Signia Venture Partners in Alice’s latest Series A financing round.
The company will provide small businesses with the resources needed for substantial growth.
“Alice helps connect business owners to resources important for their individual industry growth,” Williams, 38, said in a statement. “As an investor in the company, we are working to ensure that women, people of color, the LGBTQ+ community, and all underrepresented groups in business are given equal access to funding, networking, and services that are vital to success.”
In June, Williams was named as one of America’s richest self-made women by Forbes.