How love and marriage led to a multimillion-dollar beauty empire for Mielle

How love and marriage led to a multimillion-dollar beauty empire for Mielle
Melvin and Monique Rodriguez (Photo credit: Jason McCoy)

Part of Melvin Rodriguez’s secret sauce to building a multimillion-dollar beauty empire includes the partnership between him and his wife Monique.

Rodriguez, a former systems engineer for UPS and his wife, a former nurse, managed to create a beauty juggernaut with their joint brainchild, Mielle Organics. Check out our conversation with Melvin Rodriguez.


Where did the idea for your line of products originate?

Mielle Organics was the idea and vision given to my beautiful wife, Monique, from God. While battling the loss of our son in 2013, it was extremely difficult for us to mentally find balance. In search of peace through prayer, Monique decided to simply do what she loved, and that was tapping into beauty. With her education as a registered nurse, Monique created an Instagram dedicated to educating followers on natural hair care, giving hair tips, and cooking up hair recipes in their kitchen. When a loyal fan inquired about purchasing the products, it sparked a fire that created Mielle Organics, which has been in business since 2014. We knew we were onto something when every single bottle of our first product, Mielle Almond Mint Oil, sold out on the first day of our launch. We [sold] several thousand units.


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Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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