Lil Yachty keeps making some powerful branding business moves and has partnered with Reese’s Puffs cereal to create his own cereal box. The special edition run features the rapper on the box with his signature beads and braids. Lil Yachty bragged about his newest accomplishment on Instagram. He wrote: “I’ve done a lot of things in my career, but this one I’m probably most proud of.”
The young marketing guru recently recorded a track called “Reese’s Puffs Rap” for the popular General Mills cereal which kicked off the collaboration. Speaking with Hypebeast, he said, “This isn’t like minuscule, this is really major. It’ll be everywhere, everywhere, you know. And everyone grocery shops, from your grandmother to your nephew and niece and everyone. So it’s just, it’s super cool. I love anytime I’m doing anything that’s led by my workspace and interest in something. I always have fun doing that.”
Lil Yachty’s Reese’s Puffs will be in stores sometime next year, although an official date has yet to be released. He also told Hypebeast, “Some of my really good friends who work on my design team, all of my creatives, first we did a photo shoot because we wanted to have original photos to work with. And we just tried to think of a really cool way. Of course, we went to a s— ton of designs before we finally got to this one. I think we had our brains pretty overloaded with ideas. So, we had to just find one that made the most sense and looked coolest and flowed, we came up with this one. And it has my name on it. To have my name on it is also really cool.”
In related news, the Atlanta rapper will host “TikTok New Year’s Eve.” He will share co-hosting duties with social media personality and comedian Brittany Broski. The program will stream live on Dec. 31 starting at 9:30 p.m. (EST). The event will give viewers a chance to look back at some of the most popular viral trends and dance crazes on the social media platform this year. Other performances and attendees will include Cardi B, Wayne Brady, Jason Derulo and Saweetie, just to name a few.
Flip the page to check out Lil Yachty’s Reese’s Puff remix.
