“Snoop has been a dream collaborator that has taken 19 Crimes Snoop Cali Red to the top of the charts as the No. 1 Wine Innovation of 2020. We can’t wait for this second release to hit our loyal 19 Crimes fan base and see how they Rosé with Snoop Cali Rosé. This is 19 Crimes’ first California rosé and we are already seeing high demand from our retail partners to get it in store as soon as we possibly can,” added Treasury Wine Estates marketing vice president John Wardley to the newspaper.
Snoop’s Cali Rosé retails for $11.99 and is described as a blend of Grenache and Zinfandel with notes of fresh raspberry, strawberry and red cherry.