Antione Design emerged from the “luxury sportswear” scene in Atlanta as a creative, street-smart fashion designer who successfully crossed over from his Southern origins to a global fashion platform. During his career, Antione has designed for some of the biggest artists in the music industry, advancing him to the forefront of the streetwear movement in just the past year. His one-of-one colorful trucker hats currently have social media in a frenzy.
Tell us about your background and your brand.
My name is Antione [Design], and I [was] born and raised in Atlanta. Roy G Biv is my second brand in my fashion career that I’ve launched since late 2016, and last year was that real breakthrough year. When Roy G Biv was being created, it brought me back to when I worked at The Gap, and at The Gap, that’s how you got to set the polos up — red, orange, yellow, green, blue, indigo, violet. That’s something that stuck with me. Prior to Roy G Biv, I had another brand called Antique Society that brought me to design for Jay-Z, Teyana Taylor, Kid Cudi, Travis Scott and Trinidad James.
What was the inspiration for your hats?
I’m highly inspired by uniforms, from the person that works at McDonald’s, to the person working at UPS. My grandma’s house was on Bankhead [Highway where] it’s a lot of truck stops, so 18-wheelers [are] something that I was seeing all my life. Last year, trucker hats kind of started to [make] a comeback, but nobody was doing the truck hat to actually look like a uniform, like it comes from a company.
When was the pivotal point where this cap really took off?
My plan was to go to every music studio, every popular [and] safe one that was going to have some people. That’s when Future came into the picture. And that brought my personal relationship that I have with Future to where I consider him a big brother now because he [said], “Hey man, whatever you need from me, I’m with it.”
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