Overtime, the company that created Overtime Elite in 2021, has worked with the likes of current NBA sensation and reigning Rookie of the Year LaMelo Ball, and Zion Williamson, the man who’s built like an offensive lineman but who propels himself off the ground with such force that you’d think the energy is coming from beneath the hardwood.
Five years after its infancy, Overtime has accrued a phenomenal 55 million followers on all of its platforms and has been viewed 18 billion times a year.
The league is being financed through the type of well-heeled investors that is befitting of a presidential campaign. This includes billionaire Jeff Bezos, rapper Drake, Serena Williams’ husband and Reddit co-founder Alexis Ohanian, as well as marquee NBA superstars like Kevin Durant, Carmelo Anthony and Trae Young.
The investments have paid off as NBA scouts marvel over the first-class facilities and pro-like environment. Most importantly, The players are very good. Two players are projected to go in the first round of the NBA Draft while another should go in the second round.
Gone are the antiquated rules that prohibited teen b-ballers from profiting from their greatness and likeness. Today’s best teens are finally getting paid to showcase their wondrous ball-handling skills and aerial acrobatics — as most fans say they should have been able to long ago.
