Chanel Scott turns her passion into purpose with CheMinistry and Fox Soul

A relationship panel that started in Atlanta transitions into a global platform to help others heal

This Sisters with Superpowers story is sponsored by Chevy.

Chanel Scott turns her passion into purpose with CheMinistry and Fox Soul
Photo provided by Chanel N. Scott

Like many women, Chanel Scott found herself struggling through the often murky waters of dating as a young, accomplished Black woman. Talking with other friends and co-workers, Scott realized many of them were having the same issues and were unsure about their approach when it came to the opposite sex. Instead of focusing on her frustration, Scott decided to create an opportunity for men and women to discuss their differences and find common ground. Scott’s dating and courtship dilemnas birthed a relationship platform titled CheMinistry.


“I’ve always been transparent about my own relationship issues and the areas where I struggled. This ministry came from my own need to understand and to want to help others that might be having similar experiences to what I was dealing with. This was an opportunity for me to heal and learn and potentially help others do the same,” she says.

At first, CheMinistry was a panel-driven event featuring local influencers and relationship experts. Scott funded the events entirely herself and hired a publicist to help her book talent. She infused her Christian background into the pop culture conversation honing in on controversial dynamics between Black men and women. It wasn’t long before more popular influencers, reality stars and celebrities were requesting to join the conversation and Scott realized her panels were growing into a platform.


“At first it was challenging booking talent, but I stayed consistent and people started becoming more familiar with the name,” Scott says.

The conversations started gaining momentum and then bigger names were reaching out asking to be featured on the platform. Scott ensured her panels were always equally focused on both the male and female perspective.

After suffering a setback during 2020, Scott decided she wasn’t going to abandon her purpose and relaunched with a physical event in 2021. Fans of the platform came out to support the effort in record numbers and Scott knew it was time to push harder. In 2022, Scott got the attention of Fox Soul and was offered an opportunity to bring CheMinistry to a global audience on the network. After barely seven months on Fox Soul, CheMinistry is the No. 1 relationship show on the network and continues to break records.

What is your superpower as a Black woman?

As a Black woman, I am indestructible, I am indomitable. I am fierce, focused and ready for every challenge. My superpowers or fundamental principles that I’m guided by — preparedness, consistency and determination — give me clarity when facing an unclear future, and patience when I get anxious about life circumstances. These principles affect my worth and remind me that I’ll always be enough.

What is your proudest career achievement?

My proudest achievement to date would be signing the Fox Soul deal to have CheMinistry featured on a major TV network. I’m looking for further the brand to even greater heights in the new year.

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Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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