Pinterest has introduced a groundbreaking technology that uses shape, size and form to identify different body types. This revolutionary AI innovation aims to increase representation and make the company a more positive space for all users with over 5 billion images on the platform.
The technology is being used to shape the platform’s algorithms, ensuring that search results and related content for women’s fashion and wedding-related topics are diverse.
Since 2018, Pinterest has been committed to promoting diversity and inclusivity through its products and policies. The company has developed technologies that allow users to specifically refine search results based on hair patterns, as well as integrate skin tone ranges into beauty try-on features.
Inspired by user behavior and discussions around body representation, Pinterest’s all-encompassing product team collaborated with experts both inside and outside the company to develop the technology.
Pinterest has also partnered with external organizations and individuals such as the National Association to Advance Fat Acceptance (NAAFA), to ensure that the needs of the plus-size community are considered in the product development process. The company believes that social media spaces should be universal and welcoming to people of all sizes and hopes that its work will inspire other companies to prioritize this as well.
In addition to the body type technology, Pinterest is launching a Creator Inclusion Fund to support North American creators in the fashion and beauty communities who create content. The company will also spotlight size-inclusive brands on its platform to celebrate diversity and provide users with inspiring and shoppable content.
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The technology is currently available in several countries and will be rolled out to more international markets in the future.
Here are some of the TikTok creators below who will benefit from Pinterest’s Creator Inclusion Fund. On the contrary, some creators have yet to see a change to the search feed.
@jasmine.lafray I’m so excited to announce that I’ve been chosen to be a part of the Pinterest Creator Inclusion Program!!! 😊 Pinterest has always been a platform that I’ve enjoyed since my teens! A place where I’ve been able to find various forms of Inspo! Inspiration begins with inclusion and to know that I have the opportunity to create and be Inspo for others is so humbling! I want to take the time to thank @pinterest for their great efforts in celebrating and highlighting diverse body types, shapes, sizes, and skin tones! Lastly, congrats to all the amazing talents who were chosen as well 🫶🏾🥂 P.s If you would like to support me, my Pinterest is linked in my bio 🤸🏾♀️💞 #pinterestcreatorfund #pinterestcreator #pinterest #plussizefashion #plussizeedition #jasminelafray #manifestation #manifest #creatorinclusionfund #pinterestgrowth
@cuethecurves Anyone else have better experiences with this “Inclusive search”
@sharavinaaa I’m so excited to annouce that I’m apart of the Pinterest Creator Inclusion Fund! Pinterest has always been the platform where I’ve felt the most empowered to authentically create and share content I’m passionate about. And to be selected for this is opportunity has been an absolute dream come true, I’m still floaaating! 🤸🏿♀️💕 Special thanks to the Pinterest Creator team for all their support and encouragement these past weeks! And congrats to all the other talented candidates who were chosen for this campaign! 🎉 You can check out my Pinterest profile through the link in my bio and also find more details about the Creator Inclusion Fund! #greenscreen #pinterestcreatorfund #pinterestcreator #pinterest #pinterestaesthetic
