Swin Cash Canal has made NBA history.
The New Orleans Pelicans promoted Cash Canal to senior vice president of basketball operations, which makes her one of the highest-ranking women in an NBA front office. Jeanie Buss leads the list of powerful women in the league as the president and owner of the Los Angeles Lakers. Jami Gertz, the actor and wife to billionaire Tony Ressler, is also a part owner of the Atlanta Hawks.
The only other Black women in high positions of power within NBA franchises are Dallas Mavericks CEO Cynt Marshall and Atlanta Hawks CMO Melissa Proctor. While Cash Canal hasn’t publicly acknowledged the promotion on social media as of the morning of June 26, she has been open about the joys of working within the organization she’s been with as an executive since 2019.
🎉 Happy Bday to the one that plays the most on this team @treymurphy 😆 Young Trigga man (I refuse to call him that in person 😏 Gotta keep him humble) PS. No one was hurt in this picture but I was about to call @amurphy1908 because he said auntie what you got on 😩🤦🏾♀️ #Petty pic.twitter.com/Wk8Lj7GkGC
— Swin Cash (@SwinCash) June 18, 2024
In her playing career, Cash Canal is considered one of the greatest women’s basketball players. The 2022 Naismith Memorial Basketball Hall of Fame inductee was a four-time WNBA All-Star, three-time WNBA champion and two-time WNBA All-Star Game MVP. Cash Canal was perhaps best known for her years as a pivotal member of the 2003 and 2006 Detroit Shock championship teams. In college at the Univesity of Connecticut, she was a two-time NCAA champion as a running mate with guards Sue Bird and Diana Taurasi.
