The phrase, “One thing is for certain, and two things for sure” has special significance in the case of one of Atlanta’s favorite sons, Yung Joc. The accomplished rapper and producer, born Jasiel Amon Robinson, is certainly a committed loyalist to life in the ATL. He is surely capable and willing to bring his influence to bear on improving the quality of life for Atlantans, and he continues to share his success with his beloved community.
The multitalented artist, devoted father and civic leader, garnered national and worldwide recognition after emerging as a star cast member of “Love & Hip Hop Atlanta,” while hosting of the nationally syndicated morning show, “Streetz Morning Takeover,” on 94.5 FM. Joc knows how to hustle and remain cool under the bright spotlight of the entertainment industry.
Through the decades, he’s seen some hard times, but he quickly bounces back and reminds us that every time we see him, “it’s goin’ down.” Beloved for his charm, around-the-way persona, and relatable antics, Joc has an amazing ability to relax people, lighten their loads and make it easier to take themselves less seriously.
In a recent exclusive interview with rolling out, he shared how and why he remains in flow, consistently creating a place for himself in the game as he enjoys his big life and the fruit of his hard work.
For those unfamiliar with your career, tell us how you got started and share a little bit about yourself.
I’m a multifaceted entertainer. I’m a lover of life … I found myself chasing a dream and actually manifesting that dream and bringing my dreams to reality by way of doing music … I was just a little kid out of Atlanta … working my way up the ranks in my city doing music. I started doing open mics, hosting, and trying my best to become somebody. I got my breakthrough in 2006 with my breakout single, “It’s Goin’ Down,” by way of Mastermind Music, Block Entertainment, Bad Boy South, and Atlantic Records.
How did you figure out where you fit once you decided the entertainment industry was your calling?
I found myself looking at all the different multitudes of entertainment, the different angles that I could [pursue]. I was like, “I’m doing music, but I could put other artists out. I could do soundtracks for movies.” I started thinking about it. I was like, “I can act. I could direct videos.” I decided to start trying different things that piqued my interest, and I realized that it was an easy thing for me.
What did you buy when you got your first big paycheck?
You’d have to be more specific with that question because my first check for music started early on. I was doing this at the age of 10 and winning talent shows, getting checks of $1,000 or $2,500. When I got on as Yung Joc and got my first check, I didn’t go crazy. I bought a Denali, got my family situated, got a little crib, and, of course, gave my parents some money.
You’ve flourished for over 20 years in a tough industry. What is the key to your success?
The main goal is just to thrive. A lot of people talk about success, but you have to thrive in order to succeed. One of my biggest attributes to my success is my ability to be a part of a team, to help mobilize, structure, and motivate a team. I’ve always believed in the importance of teamwork.
How important is it to have the right team around you?
It’s crucial to have people that motivate me because I’m naturally a motivating person. I need people around me who are as smart or smarter than me. If I can’t learn from you, what am I doing? I always want people around me to be smarter than me.
Why did you decide to pivot to radio?
I felt like I was spiraling out of control by just doing music, shows and appearances. I needed something that would give me stability and grow my credibility. I walked into a radio station one day, talked to Steve A [Hegwood, founder of Streetz 94.5 FM] and he gave me a shot. It was a disaster at first, but it worked out.
Did you know that you would make the cultural footprint that you have?
That was the goal, and I had hopes for that outcome. People always told me I had a cool outlook on life, so I wanted to share that with the masses. I think it worked because people connected with my unpolished, realistic approach.
What’s been the hardest thing you’ve had to overcome in your eight years of being on the radio?
The hardest thing is having people accept you in a different lane. Some people only see you as a rapper or reality star, but getting them to accept you as a radio personality is tough. You have to show them you’re serious about it and, over time, dedication erases doubts.
Has venturing into radio and TV been as rewarding as you hoped?
Definitely one of my better pivots. It brought a certain level of influence and exposure. It’s been one of the best pivots in my career because it allows me to live the lifestyle I want.
How does it feel to work with people you grew up with on the radio?
It feels like being in high school again, but we’re the cool kids. It’s like getting paid to be in [school suspension] with your peers and giving good advice. It’s a great feeling to work with my closest friends every morning.
How do you manage to protect your brand while going viral on social media?
I’m not out here hurting people or breaking the law. The things I go viral for just show that I’m human. I don’t get offended. I laugh with people. Going viral four times a year just means I’m on people’s minds, and I turn it into an opportunity.
Is it difficult to juggle family life with your demanding business commitments?
It’s about delegation and making sure things happen even if I can’t be there. My kids understand that I’m present, even when I’m handling business. It’s a task, but it’s about balancing and prioritizing.
What’s next for you?
More radio, more TV, more movies. There’s new music on the way, too. I’m excited about the future and the different phases in my career.
Please offer your fans a final word.
Thank you to all the supporters of Yung Joc. It takes a village, and you all have been a part of that village. Your support means the world to me, and I appreciate it from the bottom of my heart.
Thank you, rolling out, for interviewing me. I’ve always been a fan and appreciate this collaboration. Peace.
Words by Solo
