Rolling Out

Jaylen Brown advocates for Black economic empowerment in Boston

Jaylen Brown of the Boston Celtics speaks to the media after a game (Photo by Derrel Jazz Johnson)
Jaylen Brown of the Boston Celtics speaks to the media after a game (Photo by Derrel Jazz Johnson)

Boston Celtics star Jaylen Brown made headlines in 2023 after signing a historic five-year, $304 million contract extension, the largest in NBA history. However, it’s not just his contract turning heads; it’s his commitment to addressing wealth disparity in his community.


Brown’s ambitious project

At a recent press conference, Brown expressed his desire to launch a project aimed at revitalizing the concept of Black Wall Street in Boston. His plan involves collaborating with community leaders and government officials to create jobs and resources for low-income Black neighborhoods in Boston, demonstrating a proactive approach to economic empowerment.


Brown’s initiative comes when America grapples with a troubling history of racial wealth inequality. According to a Brookings Institution analysis, the median White household has a staggering $240,120 advantage over the median Black household. U.S. Treasury Secretary Janet Yellen has acknowledged that the economy has never worked fairly for Black Americans or any Americans of color.

Other athletes making a difference

Brown is not alone in his efforts. NBA superstar LeBron James has also been a prominent advocate for community investment. Through the LeBron James Family Foundation, he has dedicated resources to uplift his hometown of Akron, Ohio, focusing on education, health care and community development.


Additionally, legendary L.A. Lakers guard Magic Johnson has transitioned from basketball to business, owning over 100 Starbucks locations and various franchises. His work has made him a catalyst for urban economic empowerment, as he actively participates in discussions about financial success.

Former NFL running back Warrick Dunn is another athlete committed to helping Black families build wealth. Through his charity, Dunn has assisted single mothers in purchasing homes, a crucial step towards generational wealth. His partnership with Habitat for Humanity has enabled 223 single parents to achieve homeownership nationwide.

Jaylen Brown, LeBron James, Magic Johnson and Warrick Dunn exemplify how athletes can leverage their platforms and resources to drive Black economic empowerment. Their initiatives not only aim to close the wealth gap but also inspire future generations to invest in their communities.

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