As a seasoned marketing professional with over 30 years of experience in the automotive industry, Jose E. Pagan-Ortiz, Chevrolet’s Diversity Lead, brings a wealth of knowledge to the brand’s efforts in diverse domestic and international markets. From pioneering diversity advertising and marketing initiatives across African American, Asian, and Hispanic audiences to collaborating with General Motors’ Employee Research Groups (ERG), Pagan-Ortiz ensures Chevrolet’s brand resonates with consumers of all backgrounds. His role is central to shaping Chevrolet’s commitment to inclusive marketing, focusing on customer-first approaches that respect the values and cultures of each community while driving meaningful impact.
In collaboration with leading diversity agencies, Pagan-Ortiz has overseen marketing efforts for key product lines in pivotal markets, emphasizing cultural connections during impactful moments. By amplifying the voices and values of diverse consumers, he ensures Chevrolet’s brand remains relevant and impactful in each community it serves.
Can you describe the relationship between Chevrolet and SWAC?
Chevrolet’s relationship with the Southwestern Athletic Conference spans several years and is based on a mutually beneficial partnership that supports the league and its enthusiasts, who share similar passion points with current and future Chevrolet buyers.
How is the electrification revolution offering new opportunities and ideas within the Chevy brand?
Our electric offerings give Chevrolet the opportunity to meet the needs of buyers looking for vehicle brands that align with their evolving needs.
What are some unexpected delights that electrification offers to Chevy owners that they may not have considered before?
Chevrolet EVs represent affordable, feature-rich alternatives for everyone, without sacrificing the quality, styling, and comfort they expect from Chevrolet.
When thinking of the new electric Silverado truck, what should drivers know about what makes it special to you and the brand, especially as they engage with it during the SWAC events?
The vehicle range (440 to 450 miles on a full charge), 10,000 lbs towing capacity, multiple available camera views, and other features make it a perfect combination of function and style—ideal for those who need a versatile, reliable vehicle.
With SUVs playing a significant role in the lives of HBCU alumni and graduates, what should they know about the personality and lifestyle fit of the Chevy Equinox?
Small SUVs are the leading vehicle segment for diverse consumers. The all-new Equinox provides EV buyers with an affordable, no-compromise alternative in the most competitive segment in the industry—and it looks great while doing it!
How do you want individuals to feel when they see the Chevy nameplate and understand the vision and mission of the Chevy brand?
We want them to feel delighted and impressed by the care and details built into each vehicle. At any life stage, Chevrolet offers the best choice.
As the multicultural community continues to grow, how do you see connections being built through the SWAC program?
Multicultural consumers embrace brands that recognize their role in community development and understand their passions and pain points, fostering long-standing relationships.
For young people interested in pursuing careers in the auto industry, what two aspects of your profession do you enjoy the most?
The business is ever-evolving, as are consumer interests, which keeps us alert and on our toes. Opportunities are global and limitless.
With so many ways to listen to music in and around Chevy vehicles, what’s on your playlist? How many different ways can individuals access their music within a Chevy?
Chevrolet understands the importance of connectivity and quality sound systems as essential complements to the driving experience. The Equinox’s Chevrolet Infotainment 3 system does not disappoint.
Through his leadership, Jose E. Pagan-Ortiz drives Chevrolet’s mission to be more than a car brand—it’s a partner in each community it serves. His dedication strengthens Chevy’s place in an evolving, inclusive automotive landscape, creating connections that transcend vehicles and fuel meaningful relationships.
