Beyoncé will perform the halftime show when her hometown Houston Texans take on the Baltimore Ravens on Christmas Day. This announcement has already generated massive social media buzz, with over 2 million mentions within hours of release.
The superstar singer will be providing the entertainment for the NFL game that will air live on Netflix over the holidays as part of the streaming service’s first ever NFL Christmas Gameday which the clash taking place at the NRG Stadium, which has a capacity of 72,220 and is expected to sell out for this historic event.
“It’s beginning to look a lot like Christmas — ‘Cowboy Carter’ Christmas, that is,” an article posted on Netflix’s Tudum news site declared. “With Netflix and Beyoncé, the NFL kicks off what is expected to be a new holiday tradition, as Netflix has also announced NFL games for 2025 and 2026.
Special guests might drop by
The post added: “Although the details of her NFL Christmas Gameday performance live on Netflix are currently under wraps, Beyoncé is expected to bring along some special guests who are featured on the ‘Cowboy Carter’ album.” Industry insiders suggest several country music legends might join the performance.
The pop star teased the performance in a video posted on Instagram which showed her wearing a cowboy hat and standing behind a microphone on top of a car adorned with red roses. She then catches a football, and it cuts to the message: “Christmas Day, Houston, Texas.” The teaser video garnered over 10 million views in its first 24 hours.
Beyoncé previously headlined the Super Bowl XLVII halftime show in New Orleans in 2013. That performance drew an estimated 104 million viewers, making it one of the most-watched musical events in television history.
During the performance, she staged a Destiny’s Child reunion by bringing out her former bandmates Kelly Rowland and Michelle Williams. The reunion segment became one of the most talked-about Super Bowl moments of the decade.
She also made an appearance on stage during the Super Bowl 50 in 2016 when she joined Coldplay and Bruno Mars on the field. That performance reached an audience of over 115 million viewers worldwide.
This Christmas Day performance marks several firsts: it’s Netflix’s first NFL halftime show, Beyoncé’s first live performance of her new country-influenced album, and the first major NFL holiday game entertainment special of this scale. The streaming service expects to break viewing records, with analysts predicting potential viewership exceeding 50 million households globally.
The event also represents a significant moment for Houston, potentially bringing an estimated $25 million in economic impact to the city through tourism and related activities. Local businesses are already preparing for the influx of visitors expected during the holiday period.
Security measures are being enhanced for the event, with the NFL and local authorities coordinating to ensure a safe experience for all attendees. The stadium will implement state-of-the-art surveillance systems and increased security personnel.
The performance is expected to run approximately 15 minutes and will feature elaborate staging and production elements, with hundreds of crew members working behind the scenes. Rehearsals are scheduled to begin weeks in advance to ensure a flawless show.
