Kim Kardashian‘s recent SKIMS collaboration with Dolce & Gabbana has sparked heated debate, particularly around her use of Catholic religious symbols in promotional photography. The entrepreneur’s decision to wear a rosary while modeling lingerie has many questioning the intersection of faith, culture and commerce.
Religious symbols and luxury fashion collide
According to the Atlanta Black Star, the photo shoot features Kardashian in white lingerie adorned with a Catholic rosary, an item traditionally used for prayer and spiritual reflection. This styling choice comes amid an already contentious partnership that faced earlier criticism for its portrayal of Italian culture. The rosary — comprising 59 beads used for Catholic prayer and meditation — holds deep spiritual significance for many faithful practitioners.
Brand success amid growing concerns
Despite mounting criticism, the SKIMS x Dolce & Gabbana collection launch on Nov. 19 proved commercially successful, with website crashes reported due to high consumer demand. The luxury underwear line — designed to enhance natural curves — features pieces priced up to $498.
The controversy extends beyond this particular campaign. Kardashian previously drew criticism for wearing the Attallah cross, a historical piece once belonging to Princess Diana. Critics view these choices as part of a pattern where meaningful cultural and religious symbols are reduced to fashion statements.
Neither Kardashian nor her team has addressed the concerns around religious imagery in their marketing. This silence persists even as discussions continue about the responsibilities of industry leaders in respecting cultural and religious traditions.
The ongoing situation raises important questions about authenticity in fashion marketing and the commodification of sacred symbols. While Kardashian’s business ventures continue to thrive financially, the debate highlights broader concerns about representation and respect in the fashion industry.
As luxury brands increasingly seek to connect with diverse audiences, the line between artistic expression and cultural sensitivity remains a critical point of discussion. The success of such partnerships — measured not just in sales but in community impact — may ultimately depend on finding this delicate balance.
