Mattel faces class action lawsuit over inappropriate link on ‘Wicked’ dolls

A mother claims her young daughter was exposed to hardcore pornography through the website
Mattel
Photo credit: Shutterstock.com / Michael Vi

In a troubling turn of events, Mattel, the iconic toy manufacturer, is embroiled in a class action lawsuit following a significant mishap involving their recently released Wicked dolls. The lawsuit stems from an incident where the packaging of these dolls inadvertently linked to a pornographic website, leaving a South Carolina mother and her daughter horrified.

The incident: A disturbing discovery

According to reports from TMZ, the mother claims that her young daughter was exposed to “hardcore, full on nude pornographic images depicting actual intercourse” after the misprint on the doll’s packaging directed them to an inappropriate site. This shocking revelation has raised serious concerns about the safety and appropriateness of toys marketed towards children.


Mattel’s response

In response to the backlash, Mattel quickly issued a recall of the affected dolls and publicly apologized for the error. The company acted swiftly to remove the dolls from store shelves, recognizing the gravity of the situation. However, the plaintiff in the class action lawsuit argues that Mattel’s actions were insufficient, claiming that the company failed to adequately address the emotional distress caused by the incident.

Claims of emotional distress

The mother involved in the lawsuit asserts that not only did Mattel not offer a refund for the doll, but the incident has also caused significant emotional distress for both her and her daughter. She emphasizes that the doll was marketed for children as young as four years old, and had she been aware of the inappropriate link, she would never have purchased it in the first place.


Public reaction and implications

This incident has sparked widespread outrage among parents and consumers alike, raising questions about the responsibility of toy manufacturers in ensuring the safety of their products. The lawsuit highlights the need for stricter quality control measures in the toy industry, especially when it comes to products intended for young children.

What this means for Mattel

As the lawsuit unfolds, the implications for Mattel could be significant. The company, known for its commitment to creating safe and enjoyable toys, now faces scrutiny over its quality assurance processes. This incident could potentially tarnish the brand’s reputation and lead to increased regulatory oversight in the toy industry.

A call for accountability

The class action lawsuit against Mattel serves as a stark reminder of the importance of accountability in the toy manufacturing industry. Parents trust that the toys they purchase for their children are safe and appropriate, and incidents like this one can shatter that trust. As the case progresses, it will be crucial for Mattel to address the concerns raised by consumers and take meaningful steps to prevent similar incidents in the future.

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