Beyoncé is thought to have been paid $20 million for her half-time performance during Netflix’s Christmas Day NFL broadcast.
The singer, 43, performed for 13 minutes on the field at NRG Stadium in her hometown of Houston at the halfway point of the Baltimore Ravens clash against the Houston Texans, alongside guests Shaboozey, Post Malone and her 12-year-old daughter Blue Ivy. The stadium, which holds over 72,000 people, was filled to capacity for this historic performance.
DailyMail.com has now reported the singer earned more than $1 million per minute for her time on Netflix. Industry experts note that this rate surpasses typical performance fees for even the highest-paid entertainers.
It said the estimated $20 million figure she may have been paid for the gig also came from social media deals, with “several people” said to have claimed the huge sum was also part of a larger deal with Beyoncé and Netflix. The streaming platform has been increasingly investing in live sports and entertainment content.
The Mail added it has been reported the singer inked a three-project deal with the streaming giant in 2019, which is now two-thirds done. This partnership represents Netflix’s growing strategy to secure exclusive content from major artists.
It said the first part was a documentary that showed her 2019 performance at Coachella, which is also said to have earned her $20 million. The documentary, titled “Homecoming,” received critical acclaim and multiple award nominations.
Beyoncé’s half-time show during the NFL Christmas blockbuster has also made headlines as it was her first performance since her rapper husband Jay-Z, 55, was accused of rape – with a lawsuit alleging he and jailed Sean ‘Diddy’ Combs raped a 13-year-old girl at an MTV Video Music Awards after-party in New York in 2000. The case has drawn significant media attention.
Jay-Z has furiously denied the allegations, while a lawyer for Combs – who has been behind bars in New York since September awaiting trial on charges including sex trafficking and racketeering prostitution – also denied the accusations. Legal proceedings continue to develop in both cases.
Beyoncé was last on stage in October, 2023, to wrap up her ‘Renaissance World Tour’ at the Arrowhead Stadium in Kansas City, Missouri. The tour grossed over $500 million worldwide and broke numerous attendance records.
Beyoncé’s Christmas show was her third major showing at halftime of an NFL game as she was also the solo headliner for the Super Bowl halftime show in 2013 and a special guest alongside Bruno Mars during Coldplay’s Super Bowl show in 2016. Each of these performances drew massive television audiences.
The Christmas Day performance showcased Beyoncé’s enduring appeal and influence in the entertainment industry, with social media engagement reaching unprecedented levels during her appearance. The show featured elaborate choreography, stunning costume changes, and innovative stage design that transformed the football field into a spectacular concert venue.
Industry analysts suggest that this landmark deal could set new standards for artist compensation in streaming and live sports entertainment. The convergence of traditional sports broadcasting with premium entertainment content represents a growing trend in the media landscape.
The performance also marked a significant moment for Netflix, as the streaming service continues to expand its live programming offerings. This event demonstrated the platform’s ability to compete with traditional networks for major sporting and entertainment events.
Additionally, the inclusion of Blue Ivy in the performance continues Beyoncé’s tradition of incorporating family elements into her shows, something that has resonated strongly with her fanbase. The mother-daughter duo’s appearance generated particular interest on social media platforms.
The success of this performance and its reported compensation package further cements Beyoncé’s status as one of the most commercially successful artists of all time, with a career spanning over two decades and numerous groundbreaking achievements in music, film, and live performance.
