Kendrick Lamar’s Drake diss song ‘Not Like Us’ saw a significant 430 percent jump in Spotify streams following his Super Bowl Halftime Show performance. Music industry analysts note this represents one of the largest post-Super Bowl streaming increases in history.
The hip-hop superstar has experienced a massive spike in streams since his explosive headline set at the Caesars Superdome in New Orleans on Sunday (02.09.25), with an overall rise of 175 percent. The Superdome, which holds over 76,000 spectators, provided a historic backdrop for this memorable performance.
However, it’s K Dot’s record-breaking track ‘Not Like Us‘ that music fans can’t get enough of after it stole the show at the NFL championship game between the Kansas City Chiefs and the Philadelphia Eagles. The song has already broken several streaming records since its initial release.
Kendrick performed a censored version of the shocking tune, opting to remove the line branding Drake a “certified pedophile”, an allegation he has denied. The original version of the track had garnered over 50 million streams before the Super Bowl performance.
He also poked fun at his rap rival suing Universal Music Group for defamation over the lyrics during the 13-minute set, stating: “I want to perform their favorite song, but you know they love to sue.” This ongoing legal battle has been one of the most talked-about topics in hip-hop this year.
Elsewhere, ‘HUMBLE.’ also saw an increase of 300 percent, while ‘All the Stars’, which he performed with SZA, went up by 290 percent, as did another Drake diss tune called ‘Euphoria’. These increases represent millions of additional streams across various platforms.
Several tracks from Kendrick’s latest album ‘GNX’ also rose considerably. The album, which debuted at number one on the Billboard 200, has been certified platinum in multiple countries.
Special guest SZA’s streams grew by 80 percent after she joined her regular collaborator to perform ‘All the Lights’ from ‘Black Panther’ and ‘Luther’ from ‘GNX’. Their collaborative performances have consistently topped streaming charts throughout their careers.
Following the Super Bowl, the pair announced further dates on their joint ‘Grand National Tour‘, including in Glasgow, Birmingham, London and Cardiff in July. Industry experts predict this could be one of the highest-grossing tours of 2025.
The UK leg will begin on July 8 at Glasgow’s Hampden Park and wrap at London’s Tottenham Hotspur Stadium on July 22. These venues were specifically chosen for their massive capacity and state-of-the-art facilities.
Tickets will go on sale via Ticketmaster.co.uk at 9am GMT on Friday, February 14. Previous tour dates have sold out within minutes of going on sale.
A Live Nation pre-sale takes place on Thursday, February 13 at 9am GMT. The pre-sale has historically provided fans with the best chance of securing tickets.
The North America leg takes place in April and June. The tour is expected to reach over 30 cities across both continents.
Kendrick hasn’t been on UK soil since 2022, while SZA headlined Glastonbury last year. Both artists have consistently sold out arenas worldwide throughout their careers.
The pair have regularly teamed up over the years, including on 2017’s ‘Doves in the Wind’ and December’s ’30 For 30′ from SZA’s reissue of ‘SOS’ (‘LANA’), as well ‘Luther’ and ‘Gloria’ on Kendrick’s latest LP ‘GNX’. Their collaborations have earned multiple Grammy nominations and wins.
SZA – whose real name is Solána Rowe – previously revealed she learns a lot whenever she works with the “genius” rapper and would jump at the chance to create a full record with the ‘HUMBLE’ hitmaker. Their creative partnership spans over a decade of successful collaborations.
Speaking on ‘Sherri’ in January, she said: “I would love that. “I think that would be amazing. He’s such a genius. And a part of his genius is like him being so elusive and so mysterious and I love it.” Their artistic chemistry has been praised by critics and fans alike.
