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ATLANTA – The city of Atlanta showed up and showed out for this year’s #404DayWeekend, and the energy was nothing short of electric. From block parties to concert stages, the city was pulsing with hometown pride, unapologetic culture, and nonstop vibes.
Leading the charge was none other than 2Chainz, who turned up the heat and reminded everyone why the A is always at the center of hip-hop and culture. Alongside a lineup of talented artists and surprise guests, the weekend became a celebration of everything that makes Atlanta iconic—from Zone 6 energy to “drip-too-hard” moments on every corner.
“The culture. The music. The vibes.” Those weren’t just words—it was the heartbeat of the weekend. ATL stood tall from downtown to the neighborhoods and proved once again why it’s a global cultural capital.
Adding to the excitement, Adidas dropped an exclusive Superstar 404 Day sneaker, a bold tribute to the city’s style and spirit that had sneakerheads lining up to rep the A from head to toe.
If you missed it, that’s on you. But rest assured, this was only the beginning. 404 Day Weekend has set a new standard, and the city is already buzzing for what’s next.
ATL, we see you. We hear you. We salute you.
