Lamar and Ronnie Tyler celebrated the 10th anniversary of their iconic TSP Live! conference at the luxurious Hotel at the Avalon in suburban Atlanta.
TSP nicknamed ‘HBCU Homecoming for Black Businesses’
TSP — Traffic, Sales and Profit — is also dubbed the “HBCU Homecoming for Black Businesses,” which has transformed the lives of thousands of businessmen and women across the country. The founders, who started with a blog on marriage and family, expanded into various business ventures and saw a need to teach others how to build profitable businesses.
TSP Live has grown from a local event to a national phenomenon, providing a safe space for Black entrepreneurs to learn and grow. TSP Live emphasizes community, professional development, mindset, and execution. They aim to create a lasting legacy and economic impact globally.
TSP serves as a guiding light for Black entrepreneurs
“The event is specifically designed to help business owners and entrepreneurs shift their mindsets, implement winning strategies, and successfully execute them to see results in as little as seven days,” Lamar Tyler said from the site of the conference in Alpharetta, Ga. “The event also provides them with access to the tools and resources they need to reach their first six, seven, or eight figures in profit.”
TSP has been a guiding light for Black entrepreneurs seeking strategies, community, and business growth. Lamar and Ronnie Tyler work to inculcate attendees with viable and actionable plans for their upcoming year in four key areas: people, projects, products, and profit.
Speakers for 2025 included Vusi Thembekway, founder and CEO of MyGrowthFund, a pan-African impact investment firm; Charis Jones, CEO and founder of the lifestyle brand Sassy Jones; Jamal Miller, co-founder of marriedandyoung.com; Ashley Kirkwood, founder of Speak Your Way To Cash and many others.
It’s hard to imagine that the Tylers began TSP with a modest blog in 2007 that has since mushroomed exponentially into a multifaceted and multimillion-dollar conglomerate that includes documentary films, ebooks, audiobooks, courses, events, and cruises.
“It was just our desire to show other people like us and our community how to build profitable businesses, and under our brand, our mission was to equip and to help families in the black community through marriage and through our marriage resources,” Lamar Tyler said about TSP’s origins.
“And so there’s no better way to equip the community than through entrepreneurship and through having them be able to create money, create a legacy within the community. And so our mission has continued, but now our focus is entrepreneurship versus relationships.”
Before founding the juggernaut that is TSP, Ronnie Tyler said she and her husband ventured to a lot of business and wealth-building conferences that were conspicuously devoid of other African American businesspeople. Lamar and Ronnie decided to start their own conference to create a welcoming ambience for current and aspiring Black entrepreneurs.
“We as a people need to feel safe in those environments, and more so than ever,” Ronnie Tyler said. “If you’re going into those environments and they’re talking politics and things like that, we’re not going to feel safe in those spaces. And so I think that that’s amazing, one of the major reasons why a lot of us aren’t in those spaces, and that’s why we created Traffic, Sales and Profit, so that we could bring people just like us to a place where they could feel safe, but also where they could get the same information.”
TSP Live heading to Africa and Europe
Traffic, Sales and Profit has been so successful that the Tylers are taking their conference international with an upcoming conference in London. TSP also recently held its first conference on the continent of Africa. The Tylers took 30 members for an inaugural event in Ghana that hosted over 100 people. They are anticipating 500 attendees for the second annual event in 2026.
“We thought we were addressing an African American problem, but it’s not,” Lamar Tyler said. “It’s a Black entrepreneur problem across the globe. There’s people that don’t have access to the knowledge that we have access to here. So Ronnie and I sat down and said, ‘hey, you know this impact and the work that we’ve done in the first decade was focused on the United States. The next decade is focused on the world.'”
