natural

skin, glowing, radiant

Unlock radiant skin: 12 glow-boosting tips

The beauty industry continues to embrace simplicity as more consumers gravitate toward minimalist skincare approaches. Whether you’re committed to a natural aesthetic or enjoy full

Issa Rae, beauty

Issa Rae and Hannah Diop launch Sienna Naturals

Seven years of meticulous development culminated in Sienna Naturals’ triumphant debut across 178 Sephora stores nationwide on February 10, 2025. This plant-based hair care line,

Kylie Jenner

Kylie Jenner embraces natural beauty trend

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural