Pepsi kicked off Black History Month with #TheRecipe, a month long celebration in partnership with the NFL highlighting players, celebrities and local champions for their
Tru Def is a new talent out of Dallas, Texas. This has been one heck of a year for Tru Def, starting when he decided to
Funk Fest, a production of Variety Entertainment, announced a partnership with non-profit organization Lifting As We Climb (LAWC), to award $50,000 in scholarships to deserving
Beyoncé, 31, is that girl. From Pepsi to H&M, she’s everywhere. Flashing her pearly whites, she’s now giving us lip service by promoting L’Oréal Paris’
Multinational corporations have often entered into high-risk endorsement deals with controversial artists because of the financial windfalls they provide. But some of those companies have
[jwplayer mediaid=”435997″]The road to Summer Jam 2013 isn’t very long, but the anticipation rises with each Hot 97 announcement. Watch as the Hot 97 team
The keynote speaker at IEG’s 30th Annual Sponsorship Conference, Frank Cooper, PepsiCo’s global chief marketing officer, took charge of the stage and inspired the entire ballroom with his brilliant
Beyoncé dances in Pepsi’s “Mirrors” commercial
Words by Munson Steed Images courtesy of MAC Cosmetics, Pepsi, Samsung Beyoncé is a queen of commercial and financial success. Her image has permeated our
Beyoncé and Alicia Keys are two of the biggest female stars of their generation, and they tend to be casually compared by music fans.
Beyonce has signed a $50 million deal with Pepsi! May we add, this is close to the Queens total income for 2012! The agreement includes
Last month, Nicki Minaj seemed to be on the verge of signing one of the biggest TV deals of the year when it was reported
Ne-Yo, his protege, RaVaughn, and many others paid tribute to Michael Jackson on his birthday at Pepsi and Billboard’s tribute to MJ’s Bad album. Pepsi
Even after his death, the King of Pop is continuing his reign and raking in millions posthumously. Michael Jackson, whose three-year death anniversary is June
The year 2011 is shaping up to be The Year That Madison Avenue Suckerpunched Black America. On the heels of an offensive Summer’s Eve campaign
