Skip to content

Christophe Pienkowski understands the importance of brand building. As a national Martell ambassador, Pienkowski has traveled the globe to create brand awareness. During, NBA All-Star weekend in Chicago, Martell will host several events. Pienkowski recently sat down to discuss his journey, events in Chicago, and the importance of diversity. What events can we expect from Martell…

Read More

Belvedere’s Vice President Allison Varone understands the importance of authentic collaborations. Varone and Belvedere recently tapped cultural sensation Janelle Monaé to serve as a spokesperson for the “A Beautiful Future” campaign. Varone shares how the drive for creating a future where natural character, integrity, diversity, and self-expression are celebrated as well as Belvedere’s understanding of…

Read More

Black consumers took the initiative to “buy Black” over the weekend, but it’s likely that many of us don’t know all of our options. Social media led the way for Black small businesses to advertise their products, but we’re certain a large group of wine connoisseurs aren’t aware of Andre Hueston Mack and his Mouton…

Read More

If the goal is to attract ladies to your liquor brand, then you can’t go wrong by linking Grammy-nominated singer Trey Songz to your product. The brass over at SX Liquors came to this conclusion rather quickly when considering exactly who should be the face of their line of spirits. “We needed to find the best…

Read More

Springtime brings more than cherry blossom trees and allergies; it’s an invitation for your palate to experience different kinds spirits like a refreshing mojito.  Bacardi’s mojito cocktail recipe comes with a little history behind the drink. “Depending on who you believe, the mojito either came from the Spanish word ‘mojar,’ which means to wet, or the…

Read More

It’s time to celebrate the holidays, so do it with one of the most awarded premium vodkas—Purity Vodka . Go ahead and mix Purity Vodka with some fresh papaya, lime and have your friends and family (who are 21+) enjoy live libations in your home. If you’re spending some time out and about, school your local…

Read More

Chicago hot spot The Paris Club, in the River North neighborhood, offered the perfect venue for Grand Marnier as they introduced the city to its newest cognac, GM Titanium. Hundreds of Chicago socialites and tastemakers packed the house to welcome GM Titanium to the city. Vic Lloyd and Briahna Gatlin of Swank PR were the…

Read More