Mindless Behavior: Diary of a New-Age Band


Boy bands are quintessential to every generation of music lovers. The grouping of male singers has proven to be a steadfast formula that stands the test of time within an industry that thrives off of new sounds and trends.

But after a flood of boy bands released albums in the 1990s and early 2000s, there was a dearth of all-male singing groups in the latter half of the decade.

Vincent Herbert recognized the void and assembled a group of four talented teens, which became Mindless Behavior. Elements of The Jackson 5, New Edition and B2K can be found in Mindless Behavior’s act. They’ve taken cues from their predecessors, but they have found ways to build a fan base unlike any other boy band that came before them.

The four-member group has yet to be featured on a major awards show; they weren’t ushered into the music industry by a well-known artist; and if you don’t have a tween child or sibling, you probably haven’t heard of them.

But they are on the cusp of mega stardom because of their online presence and prominence. Mindless Behavior has close to 1 million likes on Facebook, nearly 500,000 followers on Twitter, and their YouTube page has compiled over 58 million views. The group recently entered Billboard’s Social 50 chart because of their overwhelming activity on social networking sites. According to Billboard, Mindless Behavior’s content averages 2.2 million plays on Vevo each week.

The group’s online numbers have translated into high album sales and the “Scream Tour” has sold out large venues across the nation. Prodigy, Ray Ray, Princeton and Roc Royal are more than just teenage heart throbs. They have reinvented the market by showing the industry how to finish first, solely through online hysteria.

A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Follow his journey on Twitter @arshaw and Instagram @arshaw23.

Comments

  • Princessraynnesha
    December 1, 2011

    i luvvvv u ray ray u sooooooo cute i E> [TURN THE M INTO THE TOP PART OF THE HEART I MADE THIS UP DONT STEAL] JUS KIIDIING STEAL NEW THING OUT U NO

    • Princessraynnesha
      December 1, 2011

      srry yall i meant turn the E around and add the bottem part and its a heart OMG im sry ok bye luv rayray

      • Kaneshac
        December 2, 2011

        sorry  but  ray  ray  is   my   boyfriend  swagg   all  day

        • Jada ray ray girl
          December 3, 2011

          srrry but hes not
          i got his num

        • Dominquesmith14
          December 3, 2011

          Girl please ray ray is not your boyfriend swagg all day

          • Feliz_carter123
            December 3, 2011

            our dumb our fighting over a man who face ben up a beg our go buy glasses

  • OkayyIsee 'Bait
    December 1, 2011

    I LOVE MINDLESS BEHAVIOR! 

    • Kgreen
      December 2, 2011

      haha so do I they are the best boy band ever

  • Miap2799
    December 1, 2011

    thts cute

  • Alexuus
    December 1, 2011

    do prineton like ray ray or wat

  • lovinrocroyalke
    December 1, 2011

    i u love u roc so much

  • PrincetonsFuture*!
    December 1, 2011

    Princeton, I am SOOOO serious when I say I love you! One day, I PRAY to someday meet you :-*

  • gyrlsroc
    December 2, 2011

     Great job yall. Yall’ve done well 143 yall

  • LaMoree Is Mindless❤
    December 2, 2011

    i love u guys soo much tht i get said ! u guys mean so much 2 me ! i love u soo much <333 omg

  • dara afolabi
    December 2, 2011

    i love your cover 😀  and i love ur swagger

  • dara afolabi
    December 2, 2011

    i love ur pic mindless behavior  and ur swagger

  • dara afolabi
    December 2, 2011

    i love ur pic guys stay mindless <3 <3

  • gyrlsroc
    December 2, 2011

     ray ray u r so cutte i luv u sooooooooooooo much and its o kay if a girl thinks that u r a girl when they first meet u i dont

  • Kayla miko williams
    December 2, 2011

    omg i love mindless behavior support yall to the fullest from day 1. ( i love u princeton) 😉

  • Tranisha Walker
    December 2, 2011

    Me LOOOOOOOOOOOOOOOOOOOOOOOOOOOVVVVVVVVVVVVVVVVVVEEEEEEEEEEEEE Mindless behavior 🙂 <3

  • mrzrayray98
    December 2, 2011

    LOVE RAY RAY HES SO SEXII!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 😀 ND I LUV EVERYTHING ABOUT THE GROUP ND IM DEFINITELY MINDLESS 😀

  • Sweett Baarbii
    December 2, 2011

    omfg  i f*ckin love mindless behavior

  • LOVE IT!!!!!!!!!!!!!!! PRODIGY FOEVER

  • Keay'sha Lockett
    December 2, 2011

    OMG I LOVE U PRODIGY!!! I LOVE MINDLESS BEAHVIOR!!!
    #[email protected] MINDL3$$

  • Coraeb
    December 2, 2011

    ray ray is so cute

    • Hopexo13
      December 2, 2011

      omg me and my friends love mindless behavior so much we have been trying to get any of thier cell nummbers foreve i mean i dont think ill ever get it but if any of yall know what it is please tell me…………im  going mindless over thier behavior c:

  • jakayla
    December 2, 2011

    i love princeton he is sooo fine 🙂

    jakayla mae preze

  • Kgreen
    December 2, 2011

    Prodigy and roc royal is so cute

  • RayRay's #1GIRL
    December 2, 2011

    They’re are SO cute!! #SWAG!
    I love Ray Ray!!!!!
    Awesome picture!!!!!!! #STAYMINDLESS

  • Sleahsanday
    December 2, 2011

    they are hot

  • Kiearajohnson
    December 2, 2011

    u guy mean alot to young girls outt here u guy are wounderful iam one ofan your number one frans because u guys are the best band i e ver saw i love mb so much u mean alot in life to me because u dont just make music for fun u make it for everyone my dream was to be a singer but i guess i never goin to mb is so much in young girls live because u changed them a lot and the reason why i know that is u changed my life around i wish i can meet u guys in person but i am out of luck u know u mad i big change in life i know u guys made a big chang. my name is kieara johnson i live in albany ny were its ruff at but it not that bad……………….i love u guys so much tank u mb for make my life seem diffrent thank u so much love u prodigy,rayary,rocroyal,princeton for everything……………love kieara

  • Princetons Wifey
    December 2, 2011

    I LUV U SOO MUCHHHH PRINCETONNNNNNN!! 🙂

  • [email protected]
    December 2, 2011

    i love them so much 100% mindless fan rite here

  • Pansy Derschow
    December 2, 2011

    I LOVE MINDLESS BEHAVIOR SOOOOO MUSH I HOPE I MEET THEM ONE DAY

  • Anonymous
    December 2, 2011

    OMG his tha best cutee everr

  • PRINCETONS#1GIRLTIFFANY
    December 2, 2011

    OMG PRINCETON IS SO CUTE AND DOWN TO EARTH. 

  • Mileye shine
    December 2, 2011

    mindless behavior 
    love u guy 

  • neashalovly
    December 2, 2011

    prodgy is the best in that group.

  • YSHELL
    December 2, 2011

    iloveu guyzz 🙂 u guyz are amazing 4reall mindless 4life 🙂 <3 ^__^

  • Kadjiahassan
    December 2, 2011

    I JUST LUV MINDLESS BEHAVIOR<3!..
    i DO and ALWAYS will…<3

  • Kalista2012
    December 3, 2011

    love you guys your are so FUNNY!!!!!:)
    love kalista

  • Savannah<3
    December 3, 2011

    OMG!!! I LOVE PRODIGY <3

  • maliisa A.K.A malasow surow
    December 3, 2011

    i love y’all MB 143 🙂 with a wink

  • TeTe_TheKutee One !
    December 3, 2011

    iLovee uu So Much RocRoyal !

  • roc-royal'Furture'wifey
    December 3, 2011

    i luv mindless behavior (i love yhu roc-royal)
    mindless behavior is the best boy band ever hope i’ll meet y’all  one day and get to be one of y’all gf…. <3 giviin some love to the mindless!!!! and i am malasow kabiro i live in columbus,ohio.

  • Selena Sanders
    December 3, 2011

    RayRay i <3 u!!!!!!!!  mrs.mindless 4 life<3333333

  • Mindlessbehavior143mb
    December 3, 2011

    i love mindless behavior so much n i always will. some of my friends hate yall, or dnt even kno yall exist, but its not about them. ray ray your my favorite, ily soooo much <3. you guys got swag all day everyday n ur a gr8 influence n thats just sum of the things i luv bout yall. Stay Mindless 1-4-3 ;)………..#Team Mindless

  • Dominquesmith14
    December 3, 2011

    I love mindless-behavior 

  • Princeton&& RocRoyal Wifeyy
    December 3, 2011

    Princeton && RocRoyal Wass Lookin sexy like alwayzzz ! All of em was lookin sexy . though . <3

  • Pretty Shakeena Walker
    December 3, 2011

    i love you mindless behavior

  • Pretty Shakeena Walker
    December 3, 2011

    girl be talking about you  prodigy

  • Taejastarks
    December 3, 2011

    I Lubbah RayyRayy  DAT’SS My Baby I’MM So In Lubbah .

  • RayWifeKyy
    December 3, 2011

    Mindless Behavior FAN ILubbah RayRayy, Princeton And RocRoyal Lubbah Yall .. <3<3<3

  • Mindless Baby
    December 3, 2011

    I LOVE YOU MINDLESS BEHAVIOR!!!!!! ROC ROYAL YOU LOOK SEXY HAHA 🙂

  • ms.luvly-ray MB
    December 3, 2011

    i luv {M}indless-{B}ehavior but i luv ray-ray the most they the best…

  • Taylor Guyton
    December 3, 2011

    They r all soooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo cute in there ways.love Taybreezee . Don’t hate appreciate

  • Alexis_mindless143
    December 5, 2011

    omg RayRay u sooo cute wait nvm cute 4 puppies ur fine,adorable,nd something else

  • Stephanie Danquah
    December 6, 2011

    Prodigyy Ur SEXCYYYYYY , Love Yuuu <33 #StayMindless Babyy x

  • Angelprice31
    December 6, 2011

    love u princton, your very sweet, cute, smart, and genuine! i can tell by your responses to the questions!
    #TeamPrince

  • Tracytaylor22
    December 7, 2011

    hi princeton ur’s truly dayday i lov ur music when you guys haven a concert in seattle thanks love u guyss

  • Kandygohard
    December 7, 2011

    they are totaly rt

  • Royalprincess143
    December 10, 2011

    Dont Tell Me This A Magazine, Cause If It Is, Best Believe Imma Go Buy That ! But Anyways , I LOVE MINDLESS BEHAVIOR, AND MY BOO ROC ROYAL ! 🙂

  • Sylvanna Derrough
    December 27, 2011

    i love you guys! MB 4 LYFE!!! ilysm Princeton <3

  • jennah
    February 7, 2015

    mindless behavior should be more like grown-up behavior

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