Boy bands are quintessential to every generation of music lovers. The grouping of male singers has proven to be a steadfast formula that stands the test of time within an industry that thrives off of new sounds and trends.
But after a flood of boy bands released albums in the 1990s and early 2000s, there was a dearth of all-male singing groups in the latter half of the decade.
Vincent Herbert recognized the void and assembled a group of four talented teens, which became Mindless Behavior. Elements of The Jackson 5, New Edition and B2K can be found in Mindless Behavior’s act. They’ve taken cues from their predecessors, but they have found ways to build a fan base unlike any other boy band that came before them.
The four-member group has yet to be featured on a major awards show; they weren’t ushered into the music industry by a well-known artist; and if you don’t have a tween child or sibling, you probably haven’t heard of them.
But they are on the cusp of mega stardom because of their online presence and prominence. Mindless Behavior has close to 1 million likes on Facebook, nearly 500,000 followers on Twitter, and their YouTube page has compiled over 58 million views. The group recently entered Billboard’s Social 50 chart because of their overwhelming activity on social networking sites. According to Billboard, Mindless Behavior’s content averages 2.2 million plays on Vevo each week.
The group’s online numbers have translated into high album sales and the “Scream Tour” has sold out large venues across the nation. Prodigy, Ray Ray, Princeton and Roc Royal are more than just teenage heart throbs. They have reinvented the market by showing the industry how to finish first, solely through online hysteria.