Every week a new social media platform or app is introduced to our lives, and without fail, millions clamor to be one of its lucky subscribers. Since Facebook‘s introduction in 2004, businesses have been fighting tooth and nail to keep up with all of the platforms. But are they really necessary? Of course they are!
If you are selling a product to any demographic that uses the Internet, it is essential to follow trends and what people are thinking so that you know how to get their attention. Although most companies are out there wondering, “What can I do with Instagram? How can this improve my business?” take a look at the Coachella Festival held this past weekend and next weekend in California.
Coachella, a very popular music scene where fans, emerging artists, and celebrities come together for awesome music, used every popular social platform available to reach the masses. Take a look at their reach to get ideas on how to expand your brand.