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Thysha M. Shabazz of Shabazz Communications Know Clients Come First

Shabazz Communications, Inc. delivers strategic, top-notch media relations and winning public relations campaigns for its’ diverse client base.  Founder and President, Thysha M. Shabazz is known for devising logical media and public messaging campaigns along with pitching her clients’ products and services to diverse media, thereby increasing their visibility and bottom line.
Shabazz Communications is also positioned to move all products, business, and brands of their clients effectively across all market sectors. In addition, the business is fast becoming known for their creative marketing campaigns, email materials and Thysha’s effective coaching and unique strategies.  Rolling Out caught up Thysha M. Shabazz to learn more about her success. – Valerie Samuel

Tell me about your background.
“I began my career as a teen writer for my hometown paper The Virginian Pilot.  At the age of 15 I was interviewing celebrities like R&B singer Tyreese and Nicole Ray.”  While in college Thysha continued to develop her skills as a writer and embraced leadership positions, thereby becoming the Editor-in-Chief of her University Newspaper, The Virginia Statesman.

How did you decide to enter into the Communications business?
“I always enjoyed mass media, newspapers, magazines, news shows, but while working for NBC and later with Noelle-Elaine Media, Inc. I found my passion for the business of public relations.”  I realized that I had a keen sense of the science of public relations, who would be appealing to what outlet, etc. I felt so comfortable pitching, writing and devising media campaigns.”

What strategies did you use to grow your company?
“Well we continue to learn and grow so we are always learning and developing new strategies, but one strategy that I try to implement is good-old fashion hard work.  If a client has a need or a want we will stop at nothing to make it happen.”

What were some of the challenges you encounter as a business owner?
“There are daily challenges as an entrepreneur. Balance, new business, building valuable relationships, deadlines —the list goes on (she says with a laugh).  The key is staying true to the purpose.  In the midst of busy days and demanding itineraries the goal of Shabazz Communications is to get our clients the coverage they deserve and we remember that in those moments.”

What advice would you give new entrepreneurs?
“Find your purpose. You have to know why you are doing something before you can do it well.”


  1. Deborah Davis Cross on September 14, 2011 at 6:05 pm

    Congratulations to my talented cousin, Thysha Shabazz. I’m so glad to hear that her business is doing well and she is continuing to strive for the best. I’ve known Thysha all of her life and I can surely say that she is true to her craft and her passion for her work shows. This is a proud moment and I can say on behalf of our entire family, congratulations and best wishes.

  2. Shaun Neblett on September 15, 2011 at 12:57 am

    It has been real inspirational to watch Thysha and Shabazz Communications grow over the past couple of years. As one of her clients I can attest firsthand to the devotion she gives to her clients and her drive is like no one else’s. I hope that she continues to get the word out about emerging artists and people and entrepreneurs of color. We need that. We need her.

  3. Tye Renwrick on September 15, 2011 at 3:02 am

    Shabazz Communication puts out excellent work, as a colleague of Thysha Shabazz, and having worked with her for several years now, it is safe to say Shabazz Communications is a company to watch because they deliver great results!