Cîroc Ultra Premium Vodka — the “Official Vodka of New Year’s Eve” — recently announced the ”Ultra Premium Cut” contest which will give one aspiring filmmaker the opportunity to create the next Cîroc Safe Rides Commercial. Through Dec. 2, participants can submit their ideas online at esquire.com/ciroc.
Contest finalists will receive the Ultimate Cîroc At-Home New Year’s celebration, which includes a consultation with a professional event creator and money toward their New Year’s Eve party.
”New Year’s Eve is a very special time of year for me, my family and people all over the world who together to celebrate life,” Combs said in a statement. ”This year, I am especially excited to partner with Esquire and offer aspiring fi lmmakers the opportunity to make history and direct a national television campaign — a fi rst for the brand — all in the spirit of celebrating responsibly.”
Cîroc also will continue to give away free safe rides this New Year’s Eve for the fifth consecutive year and will announce more details about the program later this year as part of “Responsible Celebration” to keep celebrants safe during and after the holidays.
Sean “Diddy” Combs and Jack Essig, publishing director of Esquire, are among the judges who will select the top three entries, and consumers will vote online for their favorite Dec. 6–11. The winning commercial will debut New Year’s Eve on national TV.
CÎROC Champagne Cosmo
Ingredients:
1 ounce Cîroc
1 dash of Grand Marnier
1/2 ounce lime juice
1 1/2 ounces cranberry juice
1 ounce sparkling wine or champagne to top
Preparation:
Shake Cîroc, Grand Marnier, lime and cranberry juices with ice.
Strain into a chilled flute. Garnish with an orange zest twist. If sparkling wine is sweet, opt for a lemon twist.
