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SXSW 2013: The artists you must check out


South by Southwest Music Festival has become the March Madness of music, a torrential downpour of sonic delights and an orgy of colors, sights, movies and events.

A multitude of music fans, movie lovers and movers and shakers have already flooded Austin, Texas, for the annual SXSW, the five-day (March 12th-17th) festival, which is preceded by a Tech and Film Festival, is the place where artists like 50 Cent, The Delfonics and Lianne La Havas meet.

A ridiculous number of artists will be performing, spanning the spectrum of genres, but while you are there, these are some of the artists that you need to check out. 

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