This represents Ford’s first-ever campaign composed entirely of user-generated content. They are asking anyone — and not just journalists and bloggers — with artistic leanings to get involved to help tell the story of the Ford Fiesta in a comprehensive. If you like taking pictures, speaking, writing, blogging and love driving state-of-the-art vehicles, then this campaign for you.
Ford’s Elser invites you to get involved. Ford is looking for the most vibrant voices and talented storytellers to be agents in the FiestaMovement by logging onto www.fiestamovement.com.