Ford, the presenting sponsor of the Tom Joyner Cruise for the past two years and the sole exclusive automotive sponsor for the past seven TFJV cruises and Tom Joyner Foundation, is doing so to support Historically Black Colleges and Universities. This year, Ford will give the keys to the newly designed Ford Fusion to one lucky listener of the Tom Joyner Morning Show or cruise attendee as part of the 2013 Fantastic Fusion Giveaway.
“We are very excited to once again be a part of an event that supports higher education within the community,” said Shawn Thompson, Ford manager, Multicultural Marketing. “Our ongoing involvement in this cruise allows us to continue to ‘Go Further’ when it comes to not only our products, but also as it relates to our commitment to educational attainment within the community.”
The cruise, now in its 14th year, will set sail from Miami on Sunday, April 7, and make stops in San Juan, Puerto Rico and Nassau, Bahamas. Cruisers will have the chance to enjoy a stellar lineup of some of today’s biggest R&B acts, theme night celebrations, exclusive concerts and numerous activities on board the ship. This year’s performers include Snoop Dogg; Earth, Wind & Fire; and Oscar winner Jamie Foxx with the Fantastic Voyage White Party on the beach. Also confirmed are Ludacris, Maze featuring Frankie Beverly, and The O’Jays.
The 2013 Fantastic Fusion Giveaway kicks off April 8 and runs through April 19. Cruise attendees and all Tom Joyner Morning Show listeners are eligible to enter by logging onto www.blackamericaweb.com to submit for a chance to win an all-new 2013 Ford Fusion. In addition to the Fusion giveaway, Ford will also be bringing along for the fourth year Play Date™, an entertainment-based company that offers an alternative to the traditional party by using interactive games like No Hands Dance, Musical Chairs and the “Go Further” Day Party to spark up the fun. The newly redesigned Ford Fusion will be the focal point for all of Ford’s activities this year.
“I’ve said it before and I will continue to say it, ‘Ain’t no cruise like a Tom Joyner Foundation Fantastic Voyage Cruise,'” said Tom Joyner. “Ford shares in our commitment in delivering unmatched entertainment, fun and purpose, all in support of students attending Historically Black Colleges and Universities.”
