Laz Alonso, Sanaa Lathan join P&G for its biggest NYC takeover

New York Jets' Nick Mangold and Laz Alonso P&G Man Cave Hosted by Gillette where they were offering free shaves and mobile device charging at : Washington Square Park and LaGuardia
New York Jets’ Nick Mangold and Laz Alonso P&G Man Cave Hosted by Gillette where they were offering free shaves and mobile device charging at : Washington Square Park and LaGuardia

P&G launched its largest sampling event ever on Wednesday, June 19 in New York City. The citywide event spanned from Harlem throughout New York City, with Hollywood stars Laz Alonso and Sanaa Lathan, among others making appearances at Washington Square Park South and Herald Square, respectively.

Tai Beauchamp with actress Sanaa Lathan who hosted the P&G Beauty Box presented by My Black is Beautiful free mini makeovers at P&G Beauty Box hosted by My Black is Beautiful: 125th and Lenox
Tai Beauchamp with actress Sanaa Lathan who hosted the P&G Beauty Box presented by My Black is Beautiful
free mini makeovers at P&G Beauty Box hosted by My Black is Beautiful: 125th and Lenox

The pop-up command center, named the P&G Innovation Center, was located at 34th St. and 6th Avenue, and is where the event commenced at 9:45 a.m. with Vanessa Lachey, NY Giant Hakeem Nicks, and the Charmin Bears.

P&G distributed over 40,000 products samples from more than 25 brands including Cover Girl, Gillette, Duracell, Pampers, Old Spice, Iams, and Crest and offered pampering sessions, demonstrations, stylist tips, makeovers, photo opportunities and even surprise celebrity sightings.

If you weren’t in New York, but were following the events live on Twitter @PGEveryday, they were  giving away $100 worth of products at random times throughout the day.

Check out the photo gallery.

Yvette Caslin
Yvette Caslin

I'm a writer, image architect & significance marketer. Love photojournalism, creative expression & originality.



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